Lila Moss steps into the cinematic world of DKNY for its spring 2025 marketing campaign. The undertaking channels the power of New York Metropolis by iconic film-inspired imagery. Shot by Mikael Jansson, the marketing campaign positions Lila as the last word protagonist, combining basic DKNY aesthetics with fashionable model.
DKNY Spring/Summer time 2025 Marketing campaign
The gathering highlights items from the DKNY est. 1989 line, which reinterprets archival designs. Styled by Alastair McKimm, Lila wears effortlessly cool ensembles. There’s a vibrant yellow parka layered over a black costume, a varsity-inspired jacket paired with denim shorts, and a smooth leather-based look good for a metropolis rainstorm.
Including a nostalgic twist, the marketing campaign creates a mother-daughter vogue connection. Lila fronts DKNY whereas her mom, Kate Moss, stars within the Donna Karan New York marketing campaign. This parallel displays the model’s legacy and evolution.
Jeff Goldfarb, Govt VP of G-III Attire Group, shares, “The Spring DKNY 2025 Marketing campaign represents a pivotal second, highlighting the model’s unwavering dedication to creativity, authenticity, and accessibility,”
The DKNY spring 2025 assortment is on the market now on DKNY.com and choose retailers.