Kim Kardashian is increasing her Skims model throughout the Atlantic by opening her first retailer in London subsequent yr. This worldwide growth marks a major milestone for the shapewear and clothes line that has seen super progress since its launch.
The truth TV star has already opened quite a lot of Skims outlets within the US – together with a glitzy model in New York Metropolis and one other in Los Angeles – and now she’s set her sights on the British capital with plans to open the primary UK retailer in a main location on Regent Avenue in London. Regent Avenue is one among London’s premier buying locations, attracting tens of millions of holiday makers yearly from around the globe.
“Launching a standalone Skims retailer on London’s Regent Avenue is a pivotal step in our international growth,” Skims Chief govt and co-founder Jens Grede instructed The Occasions newspaper. “This iconic location permits us to forge a deeper, extra private reference to our UK clients, delivering the complete Skims expertise in a world-class retail vacation spot with authenticity and imaginative and prescient on the coronary heart of our model.” The model has developed a loyal following for its inclusive sizing and cozy, purposeful designs.
Skims is already out there within the UK and is stocked at fabled London department shops Harrods and Selfridges. These luxurious retailers have reported robust efficiency from the model since its introduction to their product strains.
The brand new retailer will take over the house beforehand occupied by Ted Baker however has stood empty for the reason that firm’s collapse final yr. The placement presents important visibility in one among London’s busiest buying districts, offering a really perfect showcase for the model’s full product vary.
The Skims store will open subsequent summer time after firm bosses signed a 10-year lease on the property. This long-term dedication demonstrates the corporate’s confidence in each the UK market and the continued energy of bodily retail regardless of difficult financial circumstances.
Grede beforehand revealed plans to open Skims shops throughout Europe in cities reminiscent of Paris, Milan and Berlin. This bold European growth technique displays the model’s rising worldwide reputation and recognition as a world vogue powerhouse.
In addition to investing in bricks-and-mortar shops, Kim additionally not too long ago revealed she plans to develop Skims into magnificence and perfume after shopping for again her Skkn By Kim model, which was beforehand licensed by Coty. This strategic transfer permits her to consolidate her magnificence ventures underneath the profitable Skims umbrella.
She is going to now soak up the Skkn By Kim line into a brand new Skims magnificence model. Trade specialists view this as a savvy enterprise choice that leverages the robust model recognition Skims has established within the vogue market.
“Increasing into magnificence isn’t nearly rising Skims – it’s about constructing on the energy of the model and bringing our strategy to an entire new class,” Kim stated in an announcement obtained by WWD. “Skims has all the time been about redefining necessities, and now we’re doing the identical with magnificence, skincare and perfume.” The wonder business represents a pure extension for the model, which has achieved exceptional valuation in current funding rounds.
“With the worldwide group we’ve constructed and my expertise in magnificence, this felt like the precise subsequent step. We’re bringing the identical stage of innovation, inclusivity and high quality that individuals anticipate from Skims into merchandise that may really make a distinction,” she continued. Kardashian‘s earlier ventures in magnificence, together with KKW Magnificence, demonstrated her potential to create profitable merchandise on this aggressive market.
“I’m so excited for our clients to expertise magnificence in an entire new means with Skims.” The wonder line is predicted to comply with the identical inclusive rules which have outlined the Skims clothes line, with merchandise designed to work for various pores and skin tones and kinds.
The growth into London represents a key part of Kardashian‘s imaginative and prescient to remodel Skims right into a complete way of life model with international attain. Vogue business analysts word that few movie star manufacturers have achieved the extent of economic success and demanding respect that Skims has garnered since its launch, attributing this to each the standard of the merchandise and Kardashian’s enterprise acumen.
With the London retailer opening and wonder line launch on the horizon, Skims continues to evolve from its origins as a shapewear firm right into a diversified vogue and way of life empire with worldwide presence and affect throughout a number of product classes.