Kesha Needs to ‘Smash’ the Music Business With a New LinkedIn-Fashion App


Properly, proper now I am really having these conversations and it may be a very attention-grabbing mixture of those that know me, know what I stand for, have seen my integrity arduous at work for the previous 15 years. I am beginning there with these artists. I am not going to call names. I wish to be respectful to them.

Honest.

I really feel very protecting over artists. That is how this complete app began, so quickly we’ll be letting folks learn about that.

Gotcha. Do you suppose in any respect about the way it competes? I am pondering of platforms like Bandcamp, or Soundcloud, or musician centered providers like that. Does this really feel aggressive?

I feel the most important distinction is I really need this to really feel like artists can come to artists. Individuals can ask about what they’re signing and who they’re signing with. Ask, I like the guitar participant on that music of yours, I wish to rent him. If you wish to jam, my fantasy is there’s a spot you possibly can jam. I am making an attempt to determine actually the way it’s made for the artist by the artist. As artists, we do not have a hub, do not have a spot, we do not have that LinkedIn-style place. The extra folks supporting artists, the higher.

Do I discover it aggressive? No. I sort of have a look at making pop songs in an identical approach. If somebody makes an unimaginable pop music, I simply take heed to it and it evokes me to make the very best pop music I could make. However mine goes to be uniquely mine, fueled by my historical past and my tales. So I feel the extra the merrier, folks supporting artists. Let’s fucking go.

Are you going to have the ability to take heed to music on the platform or simply discover the folks that you simply’re wanting to speak to?

We’re in discovery on the logistics of the backend of all of that. My primary purpose is to assist folks discover group, collaborate, create, retain the rights to these creations, not must signal a deal to get these contacts and be capable to rent and be employed. The backend of it’s not essentially what Smash is specializing in.

Yeah, OK. So getting your songs on Spotify or no matter shouldn’t be a part of the purpose right here, proper?

We’re not making an attempt to be the participant. We may help. As soon as the creation is finished and the artist is finished with it, we are able to present some assistance on the best way to get to the following steps. However we’re not making an attempt to compete with Spotify or Apple.

We’re simply making an attempt to provide a protected house for folks to create group, join, create music, be employed, and rent all beneath the understanding that it is a protected place the place you keep the rights to no matter you create.

How did the title Smash come about?

To be trustworthy with you, I used to be doing a plant medication journey and this all got here to me in my mind and it felt like God made me perceive why I’ve gone by what I’ve gone by. And since then it has been affirmed again and again that that is actually obligatory.



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