Social media is ABLAZE over the Folks’s Champ Kendrick Lamar successful FIVE Grammys for smash hit Drake diss ‘Not Like Us‘ at this 12 months’s star-studded extravaganza.
Lamar, who kicked off Tremendous Bowl week with a BANG, took house awards for Report of the 12 months, Tune of the 12 months, Finest Rap Tune, Finest Music Video, and Finest Rap Efficiency for the now-iconic monitor.
Persevering with the development of taking part in chess as a substitute of checkers, Kendrick took the stage in a Canadian tuxedo that was most certainly one other refined jab at his Canadian nemesis.
“That is my neck of the woods that held me down since [I was] a younger pup,” he stated throughout his acceptance speech earlier than itemizing a number of L.A. neighborhoods. “Since I used to be within the studio, scrapping to jot down the perfect raps and all that. I can’t give sufficient thanks to those locations that I rolled round since highschool.”
In one of many night time’s many viral moments, Lamar’s pal and collaborator Taylor Swift may very well be seen doing what gave the impression to be dancing and, at one level, shouting “A minor!” together with the remainder of the viewers.
The digital camera additionally captured Queen Bey jamming to the music as Kendrick walked onstage to simply accept the Grammy for Report of the 12 months.
This comes simply days earlier than Kendrick’s Tremendous Bowl takeover with an in-depth interview in the course of the Apple Music Halftime Present press convention.
In accordance with a press launch, Apple Music will delve into Kendrick’s large 12 months in a stay interview with Ebro Darden and Nadeska Alexis on February 10 at 10 a.m. CST.
“All through his profession, Kendrick Lamar hasn’t met the cultural second a lot as he’s outlined it,” stated Rachel Newman, Apple Music’s international head of content material and editorial. “He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to look at him headline the third Apple Music Tremendous Bowl Halftime Present this 12 months, in what’s certain to be one other second we’ll all be speaking about for many years.”
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