February 13, 2025
Kendrick Lamar carried out songs from his latest album GNX and which earned him a 175% improve in Spotify streams.
Kendrick Lamar’s streams elevated by 175% lower than per week after his Tremendous Bowl LIX efficiency, in line with Spotify.
The streaming service posted the increase in gross sales to its Instagram account. Together with the rise in general streams, 10 of Lamar’s songs from his setlist noticed as much as a 430% rise in performs.
The Pulitzer Prize-winning artist’s track will increase span a number of albums, with many coming from his newest mission, GNX:
- “Not Like Us” +430%
- “Humble” +300%
- “All of the Stars” (with SZA) +290%
- “Man on the Backyard” +260%
- “DNA.” +260%
- “Euphoria” +260%
- “Squabble Up” +230%
- “Peekaboo” (feat. AzChike) +230%
- “Luther” (with SZA) +170%
- “TV Off” (feat. Lefty Gunplay) +170%
SZA, Lamar’s particular visitor for the efficiency, additionally noticed an 80% improve in gross sales.
The “Halftime Impact,” because it’s known as by Spotify, is a pure incidence for performers who take the stage in entrance of an viewers of about 150 million spectators, each within the stadium and at dwelling. Nonetheless, Lamar’s resolution to carry out tracks from his latest album, launched simply three months earlier on Nov. 22, earlier than his Tremendous Bowl efficiency, was a dangerous one.
Lamar, a rapper, gambled on his means to entertain and captivate an viewers with out counting on a few of his hottest songs. To some, the efficiency was a placing critique of America’s relationship with its Black residents, whereas others discovered it much less entertaining.
No matter opinions, the Father Time rapper achieved his aim of bringing large viewership numbers to the occasion. In line with Billboard, the Samuel L. Jackson-narrated efficiency artwork piece was the most-watched in Tremendous Bowl historical past. The occasion attracted 133.5 million viewers, barely surpassing Michael Jackson’s 133.4 million viewers.
R&B legend Usher Raymond was the headliner for the 2024 Tremendous Bowl Halftime Present, which additionally made historical past and obtained a lift in gross sales because of the look.
The “Yeah” singer’s whole streaming numbers rose 550%, in line with Spotify. He additionally gained a 1,200% improve in month-to-month listeners on Apple Music.
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