It has been properly over a month since Kendrick Lamar broke NFL viewing data along with his efficiency through the Tremendous Bowl LIX halftime present in early February — and, apparently, white individuals are nonetheless salty about it.
The Hill revealed this week that Lamar’s halftime present efficiency has prompted at the very least 125 complaints to the Federal Communications Fee (FCC). The overwhelming majority of the complaints have been reportedly based mostly on both allegations of “provacative dancing,” the language the “DNA” rapper supposedly used, or, in fact, the white and eternally fragile criticism that the present was “racist” as a result of “not one white particular person” was seen onstage.
From the Hill:
“The halftime present was horrible with the language and gestures. My youthful youngsters didn’t have to see and listen to this!” one viewer from Lenox, Unwell., wrote.
“That was the worst halftime present that I’ve ever seen,” one other viewer from Catawba, N.C., wrote to the FCC. “I’m glad that I couldn’t perceive most of what Kendrick Lamar was saying as a result of I learn the lyrics to a couple of his songs, and I’m appalled. It was divisive, downgrading, and stuffed with profanity. It’s completely not applicable leisure for all ages.”
“For the following Tremendous Bowl, please contemplate hiring musical leisure that’s household pleasant and never socially or politically centered,” one other viewer wrote. “It could be a pleasant change to have leisure that really reveals what America must be; household, nation, decency and respect. It’s tiresome to should ship kids out of the room throughout what must be a household occasion because of attainable vulgarity and inappropriate language/gestures.”
Actually, that is hilarious.
White individuals — (to be clear, not one of the complainers have been recognized by race, however, come on, y’all, this has unmittigated caucasity written throughout it) — proceed to be essentially the most catered to racial demographic within the historical past of the leisure trade, particularly because it applies to sports activities, however they’re so upset over now not being the default goal demographic for the whole lot that they’re begging a authorities entity to step in and do one thing about it. White individuals have spent a long time watching each pillar of our common tradition, from TV to movie to broadcasting to promoting, being comprised of wall-to-wall whiteness with nary a criticism about how “racist” all of it is, however they’re out right here crying, “reverse Jim Crow” as a result of Kendrick didn’t invite any melanin-deficient people onto his Tremendous Bowl stage.
These individuals, who admittedly struggled to know a phrase Ok-Dot was saying, are out right here mendacity about profane language they couldn’t probably have heard — even when they may perceive it — as a result of even with Kendrick on the helm, the Tremendous Bowl halftime present is a censored occasion.
Right here’s the factor: Numerous (largely white) individuals noticed the halftime present and hated it, after which they obtained on the web and noticed that numerous different (largely white) individuals hated it too. So, they felt vindicated pondering it might be universally acknowledged because the worst Tremendous Bowl halftime present in NFL historical past — however that didn’t occur.
As an alternative, Kendrick’s efficiency drew extra viewers than some other act within the present’s historical past, together with that of the final artist to carry that report, Michael Jackson, who took the NFL stage in 1993. Kendrick’s present additionally impressed weeks of social media traits that one couldn’t probably escape if they’d made a behavior of thumbing by way of TikTok, Instagram or Fb reels. The memes and fixed social media evaluation of the present have been limitless. Hell, they nonetheless haven’t ended utterly.
Anyway, all we are able to do about these individuals is allow them to keep mad. The tradition isn’t theirs to dictate anymore. It’s on them to cope with it.
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