Chanel introduces the Chanel 25 purse, a contemporary tackle timeless fashion. This new marketing campaign stars world music icons Jennie and Dua Lipa. Captured by photographer David Sims, the visuals spotlight signature Chanel particulars. These embrace quilted textures, double C logos, and braided chains.
Chanel 25 Purse Marketing campaign
Designed with two outsized aspect pockets, it highlights freedom and motion. It’s excellent for on a regular basis put on. Every picture showcases the bag in several supplies and colours, from mushy denim to traditional black leather-based. Whether or not worn with tweed, denim, or a sheer gown, the bag adapts to the temper.
The marketing campaign’s movie, directed by Gordon von Steiner, takes Dua Lipa by New York Metropolis, capturing her energetic presence. Including to the nostalgia, she lip-syncs to She Drives Me Loopy by Tremendous Younger Cannibals, a tune that displays the rebellious ‘90s spirit.
“I really like that tune. It’s such an anthem from the ‘90s, and I’ve all the time beloved that period, most likely as a result of that’s after I was born. I discover it’s typically a time I’m going again as to whether it’s trend, music or movie. I discover it so inspiring,” Dua shares.
