However don’t get it twisted — the highway to magnificence supremacy wasn’t lined with rose petals.
“The wrestle is actual. Belief me, it has not been simple,” Stephens stated candidly. “Every year I’m considering, ‘Okay, that’s sufficient. Why am I doing this?’”
It’s the form of transparency we hardly ever get from CEOs. However Stephens is just not your typical government. For her, Camille Rose was by no means nearly revenue margins or product placement — it was an act of non secular obedience.
“12 months one, God whispered in my ear,” she revealed. “And when God whispers, we now have to obey.”
That whisper has now grown into a world refrain. From Goal and Walmart to Ulta Magnificence and Entire Meals, Camille Rose merchandise are in all places — a testomony to what occurs when function meets hustle.
And as for what’s inside these signature blush-toned bottles? Stephens calls it “the recipe for magnificence,” and she or he signifies that actually and spiritually.
“The recipe for magnificence, in fact, is serving God,” she stated with out hesitation. “When you find yourself obedient to Him and also you serve God, then you definately’re not solely stunning on the skin, however you’re stunning on the within — and that’s all that issues.”
It’s a holistic philosophy that radiates via each facet of the Camille Rose model — from its nourishing elements to its advertising, from its international attain to its homegrown Southern attraction.
So what’s in her magnificence bag?
Don’t ask Stephens to step exterior with out the Cool Love Moisture Milk, which she swears is “the primary moisturizer for textured hair.” In truth, she says, “By no means ever ever go away dwelling with out one.”
Additionally on her must-do listing? Hold these fingers hydrated and people edges slayed.
“That’s the primary magnificence hack,” she laughed. “Edges keep laid — that’s regulation.”
However behind the gloss, there’s grit. Stephens brazenly speaks on how troublesome entrepreneurship has been, notably as a Black lady. And but, she hasn’t stop — not even shut. That’s as a result of she sees the model as greater than hers. It’s a divine task.
“That’s why you see people who find themselves flesh simply persevering with to develop annually — get larger and greater,” she stated.
It’s that very same divine resilience that led her to provide Camille Rose’s Juneteenth occasion, a vibrant celebration that honored Black magnificence, pleasure and entrepreneurship in all its dimensions. From “stunning Black individuals on the door” to head-turning outfits and optimistic vibes, it was the embodiment of what Stephens has cultivated — a model that uplifts and celebrates us.
Camille Rose isn’t just a product line. It’s a life-style.
It lives on the cabinets of main retailers. It thrives within the hearts of naturalists. It spreads throughout social media with each tagged twist-out and edge-control tutorial. And most significantly, it lives within the spirit of a lady who dared to maintain going — even when it felt unattainable.
So whether or not you’re laying your edges, moisturizing these curls or just needing slightly divine route in your individual journey, take a web page from Janell Stephens’ ebook: take heed to the whisper. And obey.