Supply: AM PR Group / AM PR
If there’s one factor Issa Rae is aware of, it’s pure hair. From her days as an Awkward Black Woman to working the world in Insecure and now getting into One among Them Days, Issa has all the time embraced her curls, kinks, and coils in all their glory.
Now, she’s ensuring Black girls all over the place can do the identical—with out compromising high quality or substance.
Sienna Naturals has now entered the chat.
Issa partnered with Hannah Diop to create a clear, pure haircare model that has formally hit the cabinets at Sephora—a serious second for pure hair fanatics searching for efficient and protected merchandise. What began as frustration over the dearth of high-quality, plant-based choices for textured hair has developed into game-changing merchandise, setting a brand new commonplace for clear haircare.
Seeing Sienna Naturals in almost 200 Sephora shops nationwide is nothing in need of a dream realized for Hannah. “It means the world. It’s unimaginable,” she shared in an unique interview. “Sephora has such a cult following of magnificence lovers who’re there to find new manufacturers, and now Sienna Naturals is a part of that journey.”
Issa echoed that sentiment, calling the milestone “joyful” and including that Sienna Naturals fills a much-needed hole within the clear magnificence area. “So many ‘clear’ magnificence merchandise don’t work for us, or they really feel like they don’t reside as much as what ‘soiled’ merchandise do,” she defined. “However Sienna Naturals delivers moisture, scalp well being, and outcomes with out the cruel chemical substances.”
‘We’re Obsessed’: Sienna Naturals provides clear magnificence with out compromise
Balancing efficiency with clear components wasn’t simple, however Hannah and Issa have been adamant about making it work. “We have been obsessive about how the product feels—from the second it touches your hair to the way it rinses out, dries, and nourishes your scalp,” Hannah mentioned. “We centered on pH stability, absorption, and confirmed components in order that textured hair will get precisely what it wants.”
Issa, who examined the merchandise from the start, was all in. “I used to be there early when Hannah was creating and testing the merchandise. I was her guinea pig,” she laughed.
The multi-hyphenate star continued, saying she instantly mentioned sure when Hannah requested her to be a part of the model. “I take advantage of these merchandise for certain,” Issa mentioned. She informed Hannah she would like to be “an evangelist for them” as a “very, very early supporter.”
If you’re new to Sienna Naturals and questioning the place to begin, Issa and Hannah have some suggestions. Hannah says persons are seeing outcomes from the DNA Scalp Serum. “We invested a number of time and analysis into that product, together with scientific research and a shopper notion examine.”
Black girls have been recruited for the examine, which centered on serving to girls with thinning hair (together with thinning edges).
Hannah added that whereas shampoos are laborious to get enthusiastic about, the Completely satisfied Shampoo is one other go-to. The co-founder describes it as a “hero” product.
Issa on the opposite hand loves the Dew Magic and Mousse combo. “Within the bathe, the Dew Magic will get me proper and will get my curls bouncing, and the mousse lays them down in a manner that doesn’t add an excessive amount of buildup.”
It’s All About Wellness for Your Hair & Soul
Supply: AM PR Group / AM PR
For each founders, Sienna Naturals is extra than simply haircare—it’s a part of self-care. “My nighttime hair and pores and skin routine is on level,“ Issa shared. “It’s a strategy to shed the day and put together for tomorrow. There’s simply nothing extra satisfying than the bodily illustration of cleansing your face, and I oil my hair, understanding I am going to get up recent for the subsequent day.“
(Issa additionally added that she enjoys alcohol as a part of her self-care. Prosecco girlies know that Issa launched her prosecco model Viarae in 2023, adopted by her Prosecco Rosé in late 2024.)
Hannah, additionally a busy entrepreneur and mom, agrees. “For me, sizzling yoga is my greatest strategy to decompress throughout irritating intervals, so I attempt to make it there,“ Hannah mentioned. “Then, in my night routine, I’ve two youngsters, so I get them going and begin their baths. Typically, I put music on, add important oils to their bathtub to assist them unwind, and educate them self-care.”
Hannah added that she’s been on her skincare journey as effectively and makes use of Sienna Naturals’ DNA Serum as a part of her nighttime routine.
Sienna Naturals is altering the sport for pure hair girlies and anybody searching for a more energizing, cleaner really feel for his or her hair. Thanks to Hannah and Issa, Black girls don’t have to decide on between clear magnificence and efficient merchandise. We will slay and hold our hair laid all the whereas being more healthy from “hair follicle to toe.”
You will discover Sienna Naturals at Sephora shops nationwide and on-line.
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