February 17, 2025
Hannah Diop and Issa Rae categorical their pleasure in launching their plant-based haircare line Sienna Naturals.
Issa Rae and Hannah Diop’s clear haircare model, Sienna Naturals, made its nationwide debut in Sephora shops on Monday, Feb. 10—a milestone the founders describe as a “dream come true.”
The Black-owned, award-winning, clear magnificence model formally launched in 178 areas nationwide, with extra areas to return this calendar yr. Over seven years within the making, Diop and Rae are elated to lastly introduce the wonder world to a plant-based haircare resolution for textured hair.
Diop based Sienna Naturals as a pioneer in H.A.P.I. (Hydrating, Alimentary, pH-Balanced Components) plant-based haircare. Pissed off by the dearth of high-quality holistic hair merchandise for textured hair, Diop developed the road and later welcomed Issa Rae as a Co-Founder.
The plant-based haircare line delivers all the pieces a textured hair queen seeks—combatting dryness, selling progress, repairing harm, enhancing curl definition, and soothing scalp sensitivities—whereas prioritizing hair well being from the basis. Following the profitable delicate launch of the D.N.A. Scalp Serum on Martin Luther King Jr. Day through the Sephora model app, Diop is thrilled to broaden the complete product line to Sephora’s on-line retailer and choose areas nationwide.
“This can be a dream come true. It’s actually,” Hannah tells BLACK ENTERPRISE.
“I believe I’ve a textual content message that I saved in my telephone from 2018 the place I used to be calling Issa like ‘We have to take this all the way in which to Sephora.’ And now the day is right here and we’re launching in Sephora shops.
Hannah continued. “I believe you recognize I’ve been on this journey for some time with Sienna Naturals, and it simply feels just like the timing is divine. I’m capable of admire all the pieces I’ve discovered and the corporate we’ve constructed, and [I’m] simply so excited it feels very, very aligned.”
Merchandise out there in-store embrace the D.N.A. Scalp Serum, Plant Energy Restore Masks, Every day Elixir Hair & Scalp Oil, and H.A.P.I. Shampoo, Untangled Conditioner, Dew Magic Depart-In Conditioner, Dream Curl Cream, and Mini H.A.P.I. Hydrating Ritual Set.
Issa has been instrumental in elevating Sienna Naturals, passionately advocating for the model whereas seamlessly incorporating the merchandise into her every day hair care routine. Her dedication to scrub, efficient haircare has helped deliver much more visibility to the road, making it a staple for these looking for more healthy, plant-based options.
“I like Dew Magic. I actually [wear it] each single day,” Issa shares. “I do wash my hair like each different day, each two days. And so including that to my hair is rather like a balm, and it makes me really feel safe.”
One other Sienna Naturals favourite for Issa is the Dream Curl Cream.
“I like the mousse. The mousse particularly as a result of it’s not heavy and it simply, it does lay my hair down in a method that surprises me as a result of different mousse don’t essentially try this.”
The launch coincides with current analysis exposing the presence of hazardous poisonous chemical substances in practically 80% of magnificence merchandise marketed to Black ladies. Hannah highlights how the business typically emphasizes controlling textured hair, however she goals to shift the main focus towards nurturing hair well being—emphasizing that correct care in the end results in higher manageability.
“There was this focus by manufacturers and by the buyer to model the hair to manage the hair to get it to do what you need it to do,” Hannah explains. “And actually, there’s been a scarcity of give attention to how do you nurture. How do you assist. How do you deliver well being and vitality and wellness.”
That’s Sienna Naturals is available in, Hannah says. “We’ve been capable of finding these plant-based alternate options to numerous the cruel chemical substances or chemical substances which can be recognized to trigger hurt,” she mentioned. “In, you recognize, endocrine disrupting chemical substances and cancer-causing chemical substances in some instances is thru crops. I believe it’s actually vital, and It’s so fantastic that we’re capable of deliver this to market.”
Sienna Naturals’ in-store debut at Sephora follows a milestone second at this yr’s Fifteen P.c Pledge Gala, the place Issa and Hannah have been honored with the second annual Sephora Magnificence Grant—a $100,000 award recognizing excellent Black-owned magnificence manufacturers and supporting their continued progress.
Customers can now discover Sienna Naturals merchandise within the ‘Curly, Coily, and Textured Hair’ part at 178 choose Sephora areas. The total product line can also be out there for buy on-line by means of Sephora.
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