For the press tour of A Full Unknown (2024), Timothée Chalamet made some unconventional model statements with the assistance of his stylist, Taylor McNeill. What notably caught our eye was his rising variety of True Faith appears. Whether or not he’s stepping onto the purple carpet or heading to dinner with girlfriend Kylie Jenner, the 29-year-old Oscar-nominated actor is absolutely embracing Y2K denim that outlined his teenage years.
Chalamet didn’t want a model deal to start out carrying True Faith. Like all devoted style fan, he went classic searching himself, scouring resale platforms for early-2000s True Faith items earlier than anybody might hand them to him. His deep-dive into the model’s archive was natural. His stylist McNeill, understanding his curiosity within the model, reached out to True Faith to supply extra.
“Taylor despatched footage of issues [Timothée] obtained on-line, primarily from Grailed. He needed to know if we had related items popping out, or different variations,” says Tina Blake, SVP of Design and Model Picture at True Faith. The reply was a powerful sure—True Faith had already been remodeling its signature topstitched denims in new materials and silhouettes. “[Taylor] walked us by way of all his upcoming award reveals and appearances, and we pulled items from future collections, our archives, and issues we at the moment had,” Blake provides.
Among the many True Faith appears Chalamet has lately worn, the purple velvet set from the A Full Unknown’s Rome premiere was his private decide. “He preferred it a lot that he requested if there have been different colours,” Blake reveals. “So we despatched him a brown model that might be popping out for the vacation season.”
Chalamet has worn True Faith a complete of six occasions throughout this press run—on purple carpets, to a dinner in Paris, and even on Saturday Evening Reside. Kristen D’Arcy, True Faith’s CMO, confirms that the influence has been important, however notes that it builds on the model’s current efforts to have interaction a youthful viewers. Across the identical time as Chalamet’s viral moments, True Faith launched the “Personal Your True” marketing campaign celebrating its 23-year historical past, alongside a collaboration with Brazilian celebrity Anitta, who has over 64 million Instagram followers. In accordance with D’Arcy, with all of the press round Chalamet and the model’s new campaigns, its web site visitors elevated virtually 30%, and foot visitors elevated in all 50-plus retail places.
The Y2K revival has undoubtedly contributed to True Faith’s renewed relevance, however Chalamet’s affect has amplified the cultural second. “He’s so fashion-forward, and when somebody like him picks items from our collections, that’s a validation that we’re hitting the proper marks and resonating with youthful customers,” Blake says.
When requested if True Faith plans to collaborate with Chalamet in an official capability, D’Arcy retains us hopeful. “As at all times, we have now some surprises within the queue—you’ll have to attend and see.”
One factor’s for positive. Whether or not it is a one-off second or the start of a much bigger partnership, Timothée Chalamet has introduced True Faith again into the highlight.