- International pill market is now up 9.2%, PC market up simply 3.8%
- The center of 2024 noticed 18% and 11% quarterly will increase, Canalys finds
- Apple sells two in 5 tablets globally
The worldwide pill market had a much-needed increase in 2024, rising by 9.2% after a difficult yr of decline in 2023, new figures from Canalys have claimed.
The agency famous though pill shipments within the first quarter solely rose by 1% year-over-year, the market then noticed vital quarterly will increase of 18%, 11%, and 5.6% within the subsequent quarters.
It additionally marks spiked client curiosity in inexpensive tablets, with the PC market rising simply 3.8% all through 2024.
Pill gross sales are booming… lastly
Though we’re nonetheless not on the pre- and intra-pandemic ranges of 2020, whole shipments by quantity have been dropping on the earth of tablets yearly since, however 2024 marked the primary yr within the constructive. In truth, except for 2020, 2024 was the one different yr of pill sector development since a minimum of 2016.
Again then, Canalys Analysis Supervisor Himani Mukka commented: “The pill trade has had a constructive begin to 2024, and the remainder of the yr ought to convey additional reduction after a tough 2023.”
This yr, Mukka added: “Because the PC market pivots towards a industrial refresh cycle, there may be additionally a restoration in demand for tablets.”
Greater than half (52%) of the channel companions promoting industrial tablets anticipate shipments to proceed rising in 2025, however Canalys predicts a extra “constrained efficiency.”
Canalys tracked over 16,800 Apple pill shipments within the fourth quarter, highlighting the prevalence of the iPad throughout the market. Its 42.3% market share, up from 39.2% in 2023, is greater than double Samsung’s 17.8% share in second place.
2024 was an especially busy yr for Apple, with a refreshed iPad Mini launching in October and the M2 iPad Air and M4 iPad Professional launching side-by-side in Could. iPadOS additionally introduced new Apple Intelligence options to the beloved units within the ultimate few months.
Although it could be propped up by Apple, Canlays additionally famous the impact of Chinese language producers on the pill market. Huawei and Xiaomi took a mixed 13% of the market in 2024.