January 14, 2025
Capital One is being accused of stealing internet online affiliate marketing gross sales from content material creators.
A bunch of influencers has filed a lawsuit towards Capital One, alleging that its procuring browser extension misappropriated internet online affiliate marketing commissions.
Two content material creators, Jesika Brodiski and Peter Hayward, filed a class-action lawsuit in a Virginia courtroom on Jan. 6. They declare that Capital One’s Procuring browser extension harmed their internet online affiliate marketing commissions by taking credit score for driving gross sales, Enterprise Insider studies. The influencers, who promote merchandise on social media, allege that Capital One’s Procuring browser extension is designed to “systematically acceptable commissions that belong to influencers.”
Nonetheless, Capital One denies the claims and appears ahead to pleading its case in courtroom.
“We disagree with the premise of the grievance and sit up for defending ourselves in courtroom,” a Capital One spokesperson stated.
The Capital One Procuring browser extension is a free device that finds low cost codes and compares costs at roughly 30,000 on-line retailers. Customers are capable of earn rewards redeemable for reward playing cards once they make purchases by its service provider companions.
The influencers’ lawsuit claims that Capital One Procuring “stole credit score” by changing creators’ internet online affiliate marketing browser cookies with its personal. Cookies are small information information saved on a person’s system that allow firms to trace shopping exercise. Brodiski and Hayward accuse Capital One Procuring of taking credit score for gross sales and conversions they imagine had been initially derived from affiliate-marketing hyperlinks they shared to social media.
Brodiski alleges that Capital One eliminated her internet online affiliate marketing cookie and changed it with its personal when she shared product hyperlinks for Walmart.com on social media. Based on the lawsuit, Brodiski earned roughly $20,000 by internet online affiliate marketing in 2024, however her revenue was negatively impacted by Capital One Procuring’s actions.
The lawsuit claims Brodiski and Hayward “face future hurt within the type of stolen referral charges and gross sales commissions as a result of the Capital One Procuring browser extension continues to steal internet online affiliate marketing commissions with every passing day.”
The plaintiffs are requesting a jury trial. If the case is licensed as a category motion, different influencers might be able to be part of the lawsuit.
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