In a world magnificence business usually saturated with chemically-laden formulation and outsourced narratives, R&R Skincare stands as a radiant exception — an African-born, African-owned model rewriting the principles by means of purity, provenance, and goal. Based in Ghana by Valerie Obaze, R&R Skincare is greater than a product line — it’s a legacy within the making. Rooted in pure wellness, girls’s empowerment, and continental delight, the model is reshaping how the world sees and sources magnificence.
A mom’s mission turns into a motion
Fifteen years in the past, Obaze discovered herself at a crossroads that many moms will discover acquainted: making an attempt to take care of her new child daughter, Rebecca Rose, with merchandise that have been mild, secure, and efficient. The issue? Every part on the Ghanaian market was imported and stuffed with chemical compounds. “Whenever you turn into a mom, you solely need the very best in your youngsters,” Obaze stated. “So, I needed to have one thing utterly pure.”
That intention sparked the creation of R&R Skincare, named in honor of her daughter and grandmothers — girls whose legacies now echo by means of each jar of shea butter and bottle of oil.
From the tree to the shelf — with out compromise
What distinguishes R&R isn’t simply its formulation, however its full-circle management of the provision chain — from the shea tree to your toilet shelf. “We’re one of many few manufacturers in Africa, and maybe anyplace on this planet, that owns our provide chain from the tree to the completed product,” Obaze explains.
Based mostly in Ghana, R&R sources its signature shea butter and African black cleaning soap domestically. The shea tree, discovered solely in particular elements of Africa, drops its treasured fruit naturally. Harvesting the butter entails a rigorous, sacred course of — drying, cracking, milling, and whipping — that native Ghanaian girls have mastered over generations.
To honor that heritage and labor, R&R has created a processing middle and cooperative construction the place these girls are usually not merely laborers, however enterprise homeowners. “We pay them above market fee… and so they don’t work for us as our workers,” Obaze stated. “They’re working inside a cooperative. We’ve arrange companies for them.”
Easy substances, pure intentions
With over 20 merchandise and counting — from nourishing shea oils to mild black cleaning soap cleansers—R&R’s philosophy is straightforward: much less is extra. “You’ll discover that some merchandise have just one ingredient. Others have two or three — and you may acknowledge each single one,” Obaze stated.
This method resonates with a rising variety of world shoppers demanding transparency, clear magnificence, and chemical-free options. For folks with delicate pores and skin, or anybody in search of holistic, body-safe options, R&R is the embodiment of acutely aware care.
Constructing legacy, shifting narratives
At its coronary heart, R&R is about legacy — each private and cultural. The initials R&R could stand for Rebecca Rose, however additionally they mirror the model’s deeper mission: relaxation, renewal, and revival. And for Valerie, that revival contains reimagining Africa’s world identification.
“My factor is to shift the narrative of how folks see the African continent. For thus lengthy, it’s been about poverty and corruption and battle — and that’s not likely our story,” she stated. “Our story is deeper and way more satisfying than that.”
The Magnificence Trade: A worldwide dialog
That story continues with the inaugural “Magnificence Trade” occasion — a global gathering of Black feminine magnificence founders scheduled for Sunday, Might 18, at The Gathering Spot in Atlanta. Bringing collectively trailblazers from the U.S., Nigeria, and past, the occasion is poised to amplify underrepresented voices within the magnificence business.
Panelists embrace Toya Johnson, magnificence author Jesseca Harris-DuPart and Alicia Scott of Vary Magnificence. The occasion goals to construct bridges, foster mentorship, and spark dialogue throughout borders.
“What it’s,” Obaze stated, “is a world gathering of Black feminine founders within the magnificence area — sharing experiences, what works, what doesn’t, how we obtained right here. I haven’t actually seen that occur earlier than.”
What’s subsequent: Pop-ups, wellness, and enlargement
This summer time, R&R will launch a three-month pop-up at Bloomingdale’s in Lenox Mall, increasing their U.S. retail footprint. Moreover, the model is investing within the wellness area, internet hosting retreats and annual wellness festivals that align with its holistic ethos.
However irrespective of how world the footprint turns into, the soul of R&R stays in Ghana. “Our aim is to only get as many individuals making an attempt R&R Skincare as attainable,” Obaze stated. “For me, it’s about constructing manufacturers that may outlive the founder and go on for generations.”
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For extra info, go to www.randrskincare.co
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