In an period the place algorithms form artistry and AI threatens authenticity, Panama Metropolis-bred and ATL-planted artist 4G is selecting a special route — one paved with ache, goal, and 100-percent natural power.
Because the CEO of Grand Field Leisure, 4G isn’t simply rapping; he’s constructing a world. A author, filmmaker, and creator, he makes positive his model isn’t about traits — it’s about reality. “There’s not one tune that I’ve written that I actually can’t relate to,” he says. “I would like it to all be really feel and sound natural.” That phrase — natural — is the soil from which his music, books, and movies develop.
Raised on Southern soul and R&B earlier than ever touching a rap beat, 4G absorbed the transparency of Teddy P and the vulnerability of Whitney. That background now fuels his unapologetic, soul-to-bar lyricism. His new singles “Grind Time” and “I’m a Free” are gritty reflections of a person who’s lived an excessive amount of to rap fiction. In the meantime, “My Fatima” cleverly blends popular culture with actual life, flipping a TV crush into an ode to his spouse.
After which there’s “s—–,” a standout observe that turns the favored Vegan restaurant menu right into a flirtatious metaphor. Solely 4G may serve us one thing so audacious, catchy, and intelligent in a single dish.
4G is about greater than music
However he’s not boxed in by music. His upcoming indie horror flick Bounceback takes metaphors actually — bringing demons to life as a visible illustration of his memoir, Bounceback, a uncooked account of overcoming trauma instructed by means of basketball lingo. “Basketball was my past love,” he shares, “and a approach I coped with childhood trauma and stress.”
On AI, 4G doesn’t mince phrases: “In music? Nah. I don’t need one thing created by a stranger entity I’ve by no means crossed paths with.” For him, synthetic intelligence can’t replicate real-life ache. However in movie? He’s open — conditionally. “Particular results? Cool. However not full AI movies. That takes away from actual actors who deserve their shot.”
Repping all of the genres
Musically, his Southern roots keep agency — paying homage to legends like Jay-Z and Ludacris, however at all times repping Florida funk from the 69 Boyz to Trina. And let’s not neglect his deep love for Southern Soul — Tank, Charlie Wilson, and Dru Hill keep in rotation.
Whether or not it’s a beat, a e-book, or a scene, 4G retains it grounded, guided by his reality. No clones. No shortcuts. Simply recreation.
Comply with 4G:
Web site: 4grapmusic.com
Social media: @4GRAPMUSIC (IG, Twitter, YouTube, TikTok, Fb)
Fb web page: Jay Gathers
Associated studying on rolling out: Impartial Artists Making Waves in Atlanta