Hermès unveils its spring-summer 2025 marketing campaign with hanging visuals that merge style with surreal artistry. Titled “The Countless Line,” the marketing campaign transforms easy linear varieties right into a poetic interaction between motion, construction, and the pure world.
Hermès Spring/Summer time 2025 Marketing campaign
Captured by Nathaniel Goldberg, the photographs characteristic Ella Mccutcheon, He Cong, and Mathieu Simoneau, set in opposition to expansive skies. The marketing campaign’s imagery explores continuity, illustrating how a single line can evolve.
This ranges from silk scarves billowing within the wind to the fragile curves of chain-link jewellery. Fashions seem in surprising compositions, their silhouettes interacting with outsized objects. Whether or not strolling alongside skinny platforms or reclining in opposition to summary buildings, their presence reinforces the theme of infinite movement.
Styled by Rae Boxer, the gathering highlights fluid tailoring, easy outerwear, and assertion equipment. Iconic printed scarves, structured jackets, and chunky metallic cuffs replicate Hermès’ signature refinement.
