CEO Jensen Huang made a daring declare about Nvidia’s new GeForce RTX 5070 price range graphics card at CES 2025 that stirred each pleasure and skepticism, making a lightning rod for controversy. Huang hyped the cardboard as a revolutionary breakthrough, touting its capability to ship next-generation efficiency at a surprisingly low worth of $550 — claims early technical opinions have referred to as into query.
Regardless of Huang’s claims at CES 2025, benchmark checks present the RTX 5070 barely outpaces final yr’s 4070 Tremendous with out the heavy help of DLSS interpolation. Notable tech channels like Avid gamers Nexus and Linus Tech Ideas have criticized Nvidia for overstating the cardboard’s capabilities, with some reviewers accusing the corporate of deceptive shoppers by evaluating apples to oranges.
Nonetheless, the RTX 5070 is promoting out nearly instantly, with scalpers demanding practically double the market worth.
Underwhelming efficiency, market mayhem
Digging deeper into the cardboard’s efficiency exhibits that Nvidia’s modern DLSS Multi-Body Era is a double-edged sword. Whereas it could actually artificially inflate body charges by producing extra frames, this system comes at a steep value: sluggish gameplay and noticeable visible artifacts that undermine the consumer expertise in demanding titles.
In consequence, the RTX 5070 struggles to ship a real improve over its predecessor regardless of the hype. In the meantime, the graphics card market’s persistent undersupply has pushed costs effectively above the official MSRP. With shares promoting out nearly immediately, scalpers have taken benefit by itemizing the cardboard for upward of $1,000, additional complicating an already murky image.
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Aggressive sparks amid shortage
Amid Nvidia’s overpromised spectacle, AMD’s Radeon RX 9070 collection has emerged as a compelling, if not flawless, different. Early opinions have been kinder to AMD’s method, noting that whereas the RX 9070 additionally faces pricing pressures, it delivers efficiency that extra precisely displays its capabilities.
This head-to-head distinction between Nvidia’s smoke-and-mirrors advertising and marketing and AMD’s easy presentation underscores the broader instability gripping the graphics card market, the place shortage and speculative pricing proceed to drive shopper conduct.
What’s subsequent for RTX 5070?
As avid gamers and tech fans await contemporary inventory and clearer efficiency information, the RTX 5070 saga serves as a cautionary story in regards to the perils of overpromising within the tech panorama. For now, Nvidia’s price range card — regardless of its shortcomings — stays a scorching commodity, proving that even smoke and mirrors can generally ignite sudden demand.