Nationwide — The Allen Media Group free-streaming digital sports activities platform HBCU GO – the main media supplier for the nation’s 107 Traditionally Black Schools and Universities (HBCUs) – is happy to announce a brand new partnership with Procter & Gamble (P&G) because the presenting sponsor of choose 2025 HBCU soccer Classics.
This season, P&G will prolong its HBCYOU program by serving because the title sponsor of a number of marquee HBCU Traditional matchups, uniting followers, college students, and alumni across the custom and tradition of Black school soccer. The partnership consists of onsite activations at choose video games —starting from an experiential branded area to avenue groups providing product sampling — creating alternatives for followers to attach immediately with trusted P&G manufacturers like Tide, Crest, Gillette, and Secret.
Along with its sponsorship of the Classics, P&G will be a part of HBCU GO as a season-long accomplice. This collaboration will prolong throughout the total HBCU GO soccer schedule with built-in assist in dwell broadcasts, digital programming, and social media content material. P&G model ambassadors and creators will even have interaction followers on social media all through the season, serving to to carry the spirit of HBCU soccer to a nationwide viewers.
“P&G is dedicated to assembly the various wants of all shoppers. P&G’s HBCYOU program brings experiences and merchandise to occasions like Again to Faculty, Homecomings, and Soccer Classics,” mentioned Lela Coffey, Vice President, Multicultural Enterprise Acceleration at Procter & Gamble. “Along with Allen Media Group’s HBCU GO, we’re in a position to authentically join with and assist Black shoppers —in on a regular basis life and with P&G’s superior merchandise at related cultural moments.”
“Our partnership with P&G demonstrates the rising dedication of world-class firms to assist HBCUs and the communities they signify,” mentioned Byron Allen, Founder/Chairman/CEO of Allen Media Group, the guardian firm of HBCU GO. “Collectively, we’ll elevate the HBCU soccer expertise for followers in every single place whereas honoring the wealthy historical past and cultural significance of those Classics.”
All HBCU Classics will likely be broadcast dwell on Amazon Prime Video, increasing the attain of those video games to tens of millions of households nationwide. The addition of Amazon Prime Video builds on HBCU GO’s already massive international footprint of partnerships with main streaming platforms and a coast-to-coast community of native station associates.
2025 P&G HBCU Classics Schedule:
The P&G Fact & Service Traditional
Hampton College vs. Howard College
September 20, 2025 – 4:00 PM ET
Washington, D.C. – Audi Discipline
Southern Heritage Traditional
P&G Alcorn State College vs. Arkansas Pine-Bluff
September 27, 2025 – 7:00 PM ET
Memphis, TN – Simmons Financial institution Liberty Stadium
The P&G Las Vegas HBCU Traditional
Jackson State College vs. Grambling State College
October 25, 2025 – 6:00 PM ET
Las Vegas, NV – Allegiant Stadium
Along with these three marquee Classics, the 2025 HBCU GO soccer season will showcase a lot of different notable matchups, providing followers nationwide the chance to expertise the power and custom of HBCU soccer.
About HBCU GO
HBCU GO is a cultural life-style vacation spot and main sports activities media supplier that embraces and represents the voice of Black Excellence each day of the yr by means of an all-new platform that captures the wealthy historical past, variety, views, and cultural experiences at Traditionally Black Schools and Universities (HBCUs). HBCU GO additionally supplies a platform for rising creatives in media manufacturing, branding, and broadcasting. We provide our viewers the most effective in dwell sports activities, unique collection, documentaries, movies, comedy, and edutainment programming produced by African American main producers, administrators, and college students from choose HBCUs. Launched in 2012, the free-streaming service HBCU GO was bought by Byron Allen in 2021 and is a part of Allen’s Allen Media Group (AMG).
Headquartered in Los Angeles, AMG has places of work in New York and Atlanta. AMG owns/operates 28
ABC-NBC-CBS-FOX community affiliate broadcast tv stations in 21 U.S. markets and ten 24-hour HD tv networks serving almost 300 million subscribers: THE WEATHER CHANNEL, PETS.TV, COMEDY.TV, RECIPE.TV, CARS.TV, ES.TV, MYDESTINATION.TV, JUSTICECENTRAL.TV, THEGRIO TELEVISION NETWORK, and HBCU GO. Allen Media Group additionally owns the digital streaming platforms HBCU GO, SPORTS.TV, THEGRIO, THE WEATHER CHANNEL STREAMING APP, and LOCAL NOW–the free-streaming AVOD service, which delivers real-time, hyper-local information, climate, visitors, sports activities, and life-style info. For extra info, go to www.allenmedia.television
MEDIA CONTACT:
Eric Peterkofsky, EVP, Expertise & Public Relations, Allen Media Group, eric@es.television
Tosha Whitten, FrontPage Agency (OBO HBCU GO), tosha@frontpagefirm.com