Gracie Abrams simply gave on a regular basis magnificence an entire new glow. The singer-songwriter is the face of Hourglass Cosmetics’ summer season 2025 marketing campaign, shot by photographer Ben Hassett. Titled Any Time, Any Place, Any Put on, the photographs seize Gracie shifting by way of the day.
Hourglass Cosmetics Summer time 2025 Marketing campaign
That’s from morning gentle to an evening out, with a pure but polished make-up look. The marketing campaign highlights Hourglass heroes just like the Vanish Airbrush Concealer and Veil Hydrating Pores and skin Tint, together with the debut of their Phantasm Priming Moisturizer. Gracie’s seems to be are comfortable and radiant, balancing a contemporary, dewy end with refined simplicity.
Gracie shares in a press release that each her music and make-up come from the identical place: honesty. When she writes a music, she tunes the whole lot else out to remain true to herself. The identical goes for magnificence.
She’s not thinking about masking up who she is. Hourglass, she says, provides her merchandise that permit her really feel actual and assured, wherever she is, at any hour.