Gracie Abrams steps into the highlight as Chanel’s newest ambassador and the face of its spring-summer 2025 pre-collection. Recognized for her distinctive attraction, Abrams brings a contemporary vitality to the marketing campaign, captured in portraits by photographer Craig McDean.
Chanel Spring/Summer time 2025 Pre-Assortment Marketing campaign
Guided by Sofia Coppola’s creative route, the gathering combines Chanel’s traditional parts with fashionable influences. The designs spotlight playful pairings, like tailor-made tweed jackets styled with denims, and quilted leather-based items impressed by the model’s iconic bag patterns.
Bermudas matched with tweed baseball jackets and caps introduce a sporty vibe, whereas smooth hues in equipment and reimagined denim add a female enchantment. Signature Chanel motifs comparable to pearls, tweeds, and the famend 11.12 bag get an improve.
Coppola’s affect shines by way of, with nods to her cinematic works like The Virgin Suicides and Priscilla.
