GloRilla is kicking off 2025 with a bang due to a brand new partnership with Fenty Magnificence. In line with WWD, Rihanna has tapped the 25-year-old rap star to be the primary ambassador to symbolize all 4 manufacturers housed underneath the Fenty empire: Savage X Fenty, Fenty Magnificence, Fenty Pores and skin, and Fenty Hair.
GloRilla would be the unique joint accomplice for all 4 manufacturers, representing them in upcoming spring releases this 12 months. The Grammy-nominated hip-hop artist can even star in campaigns selling Fenty’s lingerie, make-up, hair care, and skincare merchandise.
“I’m past excited to be the primary joint accomplice for Fenty manufacturers for spring 2025,” GloRilla stated in a press release. “Rihanna has all the time been such an icon and inspiration and being chosen to symbolize her imaginative and prescient throughout Savage x Fenty and Fenty Magnificence is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t anticipate y’all to expertise all of it.”
GloRilla’s modeling debut was unveiled on Feb. 4, when Savage X Fenty introduced her function as an envoy. Massive Glo introduced fierce vitality to the marketing campaign, carrying a Savage X Fenty set that included the Puff Cherries Unlined Demi Bra and the Puff Cherries String Bikini Panty.
To finish her look, she rocked Fenty Magnificence’s SoftLit Basis in shade 300, together with the model’s Gloss Bomb Stix and ButtaDrop Physique Cream within the ‘Fenty Recent’ scent. She accomplished her horny ensemble with a modern ponytail created with Fenty Hair’s SideStick 3-in-1 Edge Styling Software, and the Controlling Kind Hair Thickening Edge Management Gel.
Followers couldn’t get sufficient of the rap diva’s rise up within the feedback part.
“I do know thats proper BIG GLO!,” wrote one consumer.
One other fan penned, “We already desire a industrial with GloRilla and Rihanna singing TGIF!”
Glorilla x Rihanna: A Full Circle Second
Earlier than the partnership was formally introduced, GloRilla sat down with Vogue for an interview to debate her new function with Fenty. The rap star shared that she’s been an enormous fan of Rihanna ever for the reason that Bajan magnificence dropped her hit single “Umbrella.”
“The primary track I heard from her was ‘Umbrella,’ and I simply fell in love along with her. My mother used to all the time say that I seemed like her, and once I went locations individuals would inform me that. I beloved it, and I beloved her music,” the rap star gushed.
The collaboration marks a full-circle second for GloRilla, who additionally opened up about a few of her favourite Fenty merchandise, together with the model’s iconic lip gloss and dazzling highlighter.
“I really like Fenty lip gloss—the one within the sq. tube. It might be in my purse proper now. And my make-up artist makes use of a highlighter on me that I really like. It makes my face so shimmery. And I don’t like tender child hairs, I just like the gelled down child hair look, so I’ve been utilizing the sting management,” Glo added.
We will’t wait to see what GloRilla has in retailer with this new Fenty partnership!
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was initially revealed on
hellobeautiful.com