Gigi Hadid is making flip-flops a style assertion as the brand new world ambassador for Havaianas. She embraces easy model within the model’s summer time 2025 marketing campaign. Photographed by Alana O’Herlihy, Hadid stuns towards a Brazilian seashore backdrop, lounging on surfboards and posing in vibrant beachwear.
Havaianas Summer season 2025 Marketing campaign
From the Brazil Emblem flip-flops to the Slim Level types, she showcases the easygoing enchantment of the traditional footwear. “To be the Havaianas world ambassador is surreal, and a bit nostalgic,” shares Hadid.
“Rising up on the seashore, I can’t bear in mind a time after I wasn’t sporting this summer time staple. I’m very excited to be working with this group and I like that Havaianas is making a comeback. I’ll make flip-flops work from Paris to New York to the seashore.”
Havaianas is reclaiming its spot as a summer time important, and Hadid’s involvement signs a trendy resurgence. Her marketing campaign seems to be, that includes swimsuits, printed shorts, and tied tops, replicate the model’s carefree vitality.