Watch lovers will little doubt get the joke Seiko and Pepsi are making collectively right here: the Rolex GMT Grasp II, initially made in Pan Am colours, is named the “Pepsi” within the watch group for its similarity to the soda model’s brand. It has been an iconic collector’s watch for many years. By partnering with Pepsi formally, and going with a darkish shade, Seiko has created the Darkish Pepsi GMT, and Pepsi lastly has an official say within the matter. Each items are restricted to 7,000 items and can be launched in September. The SRPL99 will retail for $395 on a chrome steel strap, and the SSK047 will value $550 on a custom-printed Pepsi rubber strap. The dangerous information? In the event you did not get on the pre-order listing quick, chances are high you will have to attend for these to resurface on reseller websites. —Parker Corridor
Sonos to Increase Costs As a consequence of Tariffs
As President Trump’s wide-ranging (and fast-changing) tariff plan rolls out, we’re beginning to get affirmation that larger costs on imported items do, actually, cross right down to the patron, with the most recent coming from lately appointed Sonos CEO, Tom Conrad. As reported by Bloomberg, Conrad touched on Sonos’ forthcoming worth will increase throughout his first quarterly earnings report.
Telling buyers that the model has labored to “decrease the downstream impression” to Sonos prospects, Conrad defined that the majority of Sonos’ merchandise are manufactured in Vietnam and Malaysia, which he mentioned can be topic to new 20 % and 19 % tariff charges, respectively, underneath Trump’s plan.
For context, different electronics manufacturers have been much less express concerning the tariff will increase immediately, with JBL blaming a $50 worth improve on its new Tour One M3 headphones months after launch on “world business pressures.” Simply how a lot Sonos plans to lift costs and which merchandise can be affected stays to be seen. —Ryan Waniata
Motorola Debuts a Bedazzled Razr
Courtesy of Motorola
Keep in mind bedazzling your Razr? You’ll be able to relive these days with Motorola’s Sensible Assortment, which incorporates the most recent Razr 2025 and Moto Buds Loop, in a brand new Pantone Ice Soften shade, full with Swarovski crystals. Motorola first introduced a partnership with Swarovski in April when it debuted its newest Razr telephones, although the unique collaboration started with the brand new Moto Buds Loop wi-fi earbuds in a French Oak shade.
Now, the bottom Razr 2025 mannequin is getting the dazzling improve with 35 Swarovski crystals on the leather-inspired end. The Moto Buds Loop is getting the identical therapy as its authentic debut, simply within the new Ice Soften shade. The corporate says restricted portions can be found and “extra curated machine collections” are on the way in which.
How a lot does a bedazzled Razr value? The identical as the traditional mannequin, apparently. The Sensible Assortment retails for $1,000, and it consists of the telephone and the wi-fi earbuds. That is the identical quantity you’d pay in the event you purchased the Moto Buds Loop and Razr 2025 at MSRP. Not too dangerous for anybody desperately making an attempt to recreate their rhinestone-rich 2005 wardrobe.