Could 16, 2025
Gabrielle Union and Dwyane Wade’s PROUDLY has added clothes to their child care line.
Gabrielle Union and Dwyane Wade’s PROUDLY is increasing its child care line to incorporate an solely baby-focused attire line.
Introduced on Could 15, Union and Wade debuted their child attire line, made with little ones and oldsters in thoughts. The thoughtfully crafted assortment consists of sensible child necessities, together with two-piece units, footed sleepers, breathable pajamas, and hooded towels.
Constructing on PROUDLY’s lineup of moisture-rich pores and skin, hair, and child care merchandise, Union expressed her pleasure about launching an attire line with a retailer that shares the model’s dedication to high quality and affordability.
“We wished PROUDLY’s first step into attire to be with a companion who actually understands our imaginative and prescient – and JCPenney does,” Union mentioned in a press launch. “It’s about illustration, high quality, and celebrating all households. We purpose to supply mother and father choices they’ll belief and be ok with, guaranteeing each little one, no matter their background, has entry to one thing particular.”
Dad and mom will particularly benefit from the assortment’s efforts to supply probably the most consolation and high quality to a little bit one’s day and night time, together with turbans, sleeveless rompers, and two-piece beanie units in playful patterns. All gadgets are hypoallergenic and have trendy colour palettes and eccentric sample choices.
JCPenney additionally organized PROUDLY child care units of the clothes, pores and skin, and hair merchandise that make excellent items for child showers, holidays, and particular events. The clothes line provides to Union’s current partnership with JCPenney, together with her SimStyle salon expertise and Flawless By Gabrielle Union line.
“At JCPenney, we consider that each dad or mum deserves entry to trendy and high-quality child attire that displays their love and dedication to their little ones,” mentioned JCPenney Senior Vice President, Common Merchandise Supervisor, Chris Phillips. “The PROUDLY assortment affords not solely stunning designs but additionally prioritizes consolation and affordability, guaranteeing that households can have a good time each cherished second collectively with out compromise.”
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