Ferragamo is bringing again the magic of Previous Hollywood with its pre-fall 2025 marketing campaign. The luxurious model, based by Salvatore Ferragamo, as soon as generally known as the “shoemaker to the celebs”, celebrates its legacy by means of a glamorous brief movie titled L’Appuntamento.
Ferragamo Pre-Fall 2025 Marketing campaign
Directed by Italian filmmaker Alice Rohrwacher, the primary chapter of the three-part collection was filmed on the well-known Cinecittà Studios in Rome. Mannequin Angelina Kendall stars within the story, portraying a film star in preparation for her huge scene.
In gentle lighting and elegant environment, she has her make-up touched up, her footwear polished, and her purse handed over because the cameras roll. She wears Ferragamo’s signature Gancini slingback heels in deep plum, a nod to the home’s timeless designs.
Inventive director Maximilian Davis needed the marketing campaign to really feel “very Italian” whereas nonetheless honoring Hollywood cinema. He praised Rohrwacher’s capability to mix humor, nostalgia, and fashionable type. The end result? A movie that’s not simply trendy, however cinematic in each body.
This marketing campaign completely fuses previous and current, the place the artistry of movie meets the magnificence of trend.