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Do Zillow’s High 10 Housing Markets Work For Airbnbs?


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Yearly, Zillow releases its listing of the prime U.S. housing markets for 2025 based mostly on projected dwelling worth progress, job tendencies, and purchaser competitors. For conventional actual property traders, these cities may appear to be gold mines. However for short-term rental (STR) traders, the questions are totally completely different:

  • Are STRs authorized and sustainable in these cities?
  • Will demand maintain sturdy regardless of regulation dangers?
  • Are you able to truly generate constructive money movement, or will dwelling costs eat your earnings?

A lot of Zillow’s picks aren’t trip rental scorching spots—they’re rising, high-demand residential markets the place rules, taxes, and competitors can complicate STR investing. So, do any of them work for STRs?

How Zillow Selected These Markets

Zillow’s 2025 hottest markets had been ranked based mostly on:

  • Residence worth progress: Projected appreciation for 2025
  • Proprietor-occupied family progress: Extra everlasting residents transferring in
  • Job progress vs. new building: Demand for housing outpacing new builds
  • Pace of dwelling gross sales: Markets the place properties promote the quickest

These elements sign sturdy dwelling appreciation and purchaser demand, which is superb for home flippers or long-term landlords. 

Nonetheless, STRs’ success depends on totally various factors: occupancy charges, seasonality, authorized restrictions, and affordability. We use information from AirDNA and Zillow (information from March 13, 2025)  to develop our rating system and evaluate it to different markets.

I check with a “regulation overview,” which hyperlinks to every respective metropolis’s on-line regulation info and gives my overview of how strict its rules could also be in contrast to these of different markets.

  • Gentle = STR-friendly: A easy allow is the very best regulation.
  • Reasonable = Proceed with warning: You are able to do STRs, but it surely turns into tougher with cap limits, permits, and restrictions, and it might change at any second.
  • Heavy = Sturdy opposition to STRs: Increased charges and extra necessities to be allowed to function.

With out any additional ado, right here’s a breakdown of Zillow’s prime 10 markets and their viability as STRs.

Buffalo, NY

Market efficiency metrics:

  • AirDNA rating: 41/100 (Low)
  • Annual income (AR): $29,500 (+11% YOY)
  • Common each day price (ADR): $186.5
  • Occupancy price: 51%
  • RevPAR: $99 (+10% YOY)
  • Energetic listings: 1,273 (+5% YOY)
  • Zillow median dwelling value: $224,133 (+5.5% YOY)
  • Yield: 14.3%

Regulation overview: Reasonable

Professionals:

  • Potential fallback plan: May work as a long-term rental if STR fails.
  • Vacationer demand: Proximity to Niagara Falls gives some demand.
  • Affordability: Residence costs are affordable, with a strong yield of 14.3%.

Cons:

  • Seasonality: Doubtless impacted by colder months, decreasing occupancy.
  • Regulatory hurdles: Allow necessities and registration add friction for traders.
  • Booming market: As considered one of Zillow’s prime markets, competitors is rising.

Remaining verdict: C+

Buffalo presents reasonable STR potential attributable to its affordable dwelling costs and yield, however regulatory constraints and seasonality dangers maintain it again. It could work higher as a hybrid STR plus mid-term rental (MTR) technique catering to touring professionals, nurses, or school renters.

Indianapolis, IN

Market efficiency metrics:

  • AirDNA market rating: 83/100 (Good)
  • Annual income (AR): $28.7K (+12% YOY)
  • Occupancy price: 48% (+1% YOY)
  • Common each day price (ADR): $200.57 (+11% YOY)
  • RevPAR: $98.58 (+13% YOY)
  • Energetic listings: 4,026 (+22% YOY)
  • Zillow median dwelling value: $222,887 (+3.6% YOY)

Regulation overview: Excessive

Professionals:

  • Excessive investability AirDNA rating (77): Sturdy market fundamentals for actual property funding. This metric compares the price of properties utilizing Zillow dwelling worth information to the typical earnings of full-time short-term leases on Airbnb and Vrbo.
  • Income progress (92): One of many highest-growing income markets. We calculate this by trying on the change in year-over-year RevPAR for properties that obtained bookings in each durations.
  • ADR improve (+11% YOY): Each day charges are rising, suggesting extra substantial host pricing energy.

Cons:

  • Oversaturation threat: Listings grew 22% YOY, that means competitors might outpace demand.
  • Tourism drawbacks: No standout vacationer points of interest that drive year-round demand except you’re a race automotive fanatic.

Remaining verdict: C-

Indianapolis has sturdy funding fundamentals and income progress, however sturdy itemizing progress and weak tourism attraction make STRs a high-risk play. The market might turn into oversaturated, making occupancy and pricing risky. This market is finest suited to mid-term leases (MTRs) concentrating on touring professionals, sports activities occasions, and conventions.

Windfall, RI 

Market efficiency metrics:

  • AirDNA market rating: 21/100 (Weak)
  • Annual income (AR): $47.4K (+5% YOY)
  • Occupancy price: 59%
  • Common each day price (ADR): $314.50 (-1% YOY)
  • RevPAR: $189.69 (+3% YOY)
  • Energetic listings: 2,016 (+4% YOY)
  • Zillow median dwelling value: $403,947 (+6.3% YOY)
  • Regulation overview: Excessive restrictions and zoning limitations

Regulation overview: Reasonable to excessive

Professionals:

  • Excessive income potential: One of many highest ADRs on this rating ($314.50) and strong annual income ($47.4K).
  • Rising rental demand: Occupancy charges are larger than many different cities on this listing.

Cons:

  • Excessive dwelling costs: The median dwelling value of $403K makes producing sturdy STR money movement tough.
  • Regulatory boundaries: Strict owner-occupancy guidelines and zoning limits on multifamily STRs.
  • Seasonality and competitors: Demand fluctuates outdoors of summer season and educational seasons, making year-round bookings inconsistent.

Remaining verdict: D+

Windfall presents sturdy income potential for the precise property kind, however the excessive value of entry, regulatory complexity, and seasonal fluctuations make it a dangerous STR funding. Buyers would wish a waterfront or luxurious itemizing in a primary location to make STRs viable right here. For many, the boundaries to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) concentrating on school college students, professors, or company vacationers could also be a greater possibility on this space.

Hartford, CT

Market efficiency metrics:

  • AirDNA market rating: 90/100 (Sturdy)
  • Annual income (AR): $26.5K (+10% YOY)
  • Occupancy price: 55% (+6% YOY)
  • Common each day price (ADR): $166.64 (+3% YOY)
  • RevPAR: $93.76 (+9% YOY)
  • Energetic listings: 939 (+17% YOY)
  • Zillow median dwelling value: $179,170 (+8.2% YOY)
  • Yield: 14.7% (Good)

Regulation overview: Excessive

Professionals:

  • Excessive AirDNA market rating (90): Signifies sturdy demand, income progress, and funding potential.
  • Low dwelling costs: In comparison with different STR markets, resulting in strong money movement potential.
  • Annual income: For a low-cost market, it checks out, and the 14.7% yield is a robust return on funding.

Cons:

  • Listings improve: At 17% 12 months over 12 months, this might sign oversaturation within the close to future.
  • Regulatory tightening: STRs will turn into costlier, particularly with licensing charges, zoning permits, and insurance coverage necessities.

Remaining Verdict: C+

Hartford presents first rate STR money movement, sturdy appreciation potential, and a rising rental market, however incoming rules might make it extra pricey and difficult to function legally. Buyers have to be diligent about zoning, permits, and compliance to keep away from fines or operational shutdowns. 

Given the rising competitors and the potential for extra restrictions, traders ought to rigorously weigh long-term STR viability earlier than coming into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and college students could also be a safer, extra steady possibility on this market.

Philadelphia, PA 

Market efficiency metrics:

  • AirDNA market rating: 70/100 (Reasonable)
  • Annual income (AR): $28.6K (+15% YOY)
  • Occupancy price: 54% (+6% YOY)
  • Common each day price (ADR): $172.70 (+9% YOY)
  • RevPAR: $95.29 (+16% YOY)
  • Energetic listings: 6,747 (+3% YOY)
  • Zillow median dwelling value: $218,590 (+3.9% YOY)
  • Yield: 13.2% (Respectable)

Regulation overview: Reasonable to excessive

Professionals:

  • Above-average tourism demand: Constant year-round bookings pushed by historical past, sports activities, enterprise journey, and important occasions.
  • Sturdy income progress: Annual income is up 15% yearly, and RevPAR is rising by 16%.

Cons:

  • 6,747 energetic listings: Up 3% YOY, making it tougher for brand spanking new hosts to face out.
  • Difficult allow course of: A number of licenses and zoning approvals.

Remaining Verdict: C+

Philadelphia’s short-term rental market presents sturdy income potential however comes with heavy competitors, strict rules, and tax burdens. Distinctive, high-end, and experience-driven properties have the most effective likelihood of success, whereas common listings battle to face out.

Buyers Philadelphia should be ready to navigate zoning, permits, and compliance hurdles. The lodge tax and metropolis enforcement of rules add prices and dangers, making this a greater marketplace for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.

St. Louis, MO

Market efficiency metrics:

  • AirDNA market rating: 71/100 (Reasonable)
  • Annual income (AR): $29K (+7% YOY)
  • Occupancy price: 54% (+5% YOY)
  • Common each day price (ADR): $176.81 (+2% YOY)
  • RevPAR: $98.10 (+7% YOY)
  • Energetic listings: 3,325 (-9% YOY)
  • Zillow median dwelling value: $173,661 (+2.4% YOY)
  • Yield: 16.8% (Among the finest)

Regulation overview: Reasonable

Professionals:

  • Excessive STR yields: These are at 16.8%, due to reasonably priced dwelling costs and substantial rental earnings.
  • Listings decline: This quantity went down 9% YoY, indicating a possible discount in competitors as new rules take impact.

Cons:

  • New rules: May gradual STR funding, notably for non-owner-occupied properties.
  • Two-night minimal keep requirement: This might restrict flexibility and scale back bookings from one-night enterprise vacationers in some areas.

Remaining Verdict: B-

St. Louis has been a top-tier money movement marketplace for STR traders, with low dwelling costs, excessive rental yields, and regular demand. Nonetheless, new rules might make it tougher for traders to enter and function profitably in the long term.

St. Louis stays top-of-the-line markets for STR money movement. Nonetheless, traders ought to carefully watch regulatory developments and guarantee their STRs adjust to new allowing and enforcement measures. Those that navigate the brand new guidelines might nonetheless see sturdy returns, however non-owner-occupied STRs will face rising restrictions.

Charlotte, NC

Market efficiency metrics:

  • AirDNA market rating: 92/100 (Sturdy)
  • Annual income (AR): $32.1K (+14% YOY)
  • Occupancy price: 55% (+10% YOY)
  • Common each day price (ADR): $195.07 (+5% YOY)
  • RevPAR: $109.82 (+15% YOY)
  • Energetic listings: 4,625 (+2% YOY)
  • Zillow median dwelling value: $393,531 (+0.9% YOY)
  • Yield: 8% (Low)

Regulation overview: Reasonable to excessive

Professionals:

  • Excessive income progress: Annual income is up 14% YoY, and RevPAR is rising by 15%.
  • Occupancy price: Rising, suggesting sturdy demand.
  • Rising tourism and enterprise journey: Pushed by Charlotte’s monetary sector, sports activities groups, and occasions.

Cons:

  • Residence costs: Producing sturdy STR money movement is difficult.
  • Low yield (8%): Buyers could battle to interrupt even, particularly with mortgage prices.

Remaining Verdict: B-

Charlotte presents rising STR income progress and powerful demand, however excessive dwelling costs and low yield make it tough for many traders to attain sturdy money movement. The market favors luxurious, high-end STRs with distinctive facilities, whereas commonplace listings could battle with profitability.

For traders contemplating Charlotte, remember to consider taxes, zoning restrictions, and residential costs earlier than coming into the market. Mid-term leases (MTRs) concentrating on enterprise professionals, medical vacationers, and company relocations could present a extra steady different on this rising metropolis.

Kansas Metropolis, MO 

Market efficiency metrics:

  • AirDNA market rating: 98/100 (Glorious)
  • Annual income (AR): $35.9K (+20% YOY)
  • Occupancy price: 57% (+9% YOY)
  • Common each day price (ADR): $206.41 (+11% YOY)
  • RevPAR: $120.25 (+20% YOY)
  • Energetic listings: 2,668 (-5% YOY)
  • Zillow median dwelling value: $236,159 (+3.1% YOY)
  • Yield: 15.3% (Sturdy)

Regulation overview: Reasonable

Professionals:

  • Excessive income potential: Annual income is up 20% 12 months over 12 months, and RevPAR can be rising 20%—one of many strongest progress charges on this listing.
  • Demand rising: Occupancy is up 9% YOY, suggesting a wholesome short-term rental market.
  • Constant tourism: Sturdy native sports activities, music, and meals scene.

Cons:

  • Kansas Metropolis is rising STR oversight, and rules could tighten additional.
  • Zoning legal guidelines: Significantly in residential areas with STR limitations.

Remaining Verdict: B

Kansas Metropolis stays one of many strongest STR markets on this listing. It’s reasonably priced, has excessive income potential, and has a robust yield. The mixture of rising occupancy, sturdy income progress, and declining energetic listings makes it a pretty funding alternative.

Nonetheless, potential regulatory shifts and rising metropolis oversight imply traders should keep knowledgeable and guarantee compliance to keep away from pricey fines or shutdowns. Those that safe the precise property in a positive zoning space might see substantial long-term success, however new traders ought to rigorously consider neighborhood rules earlier than shopping for.

Richmond, VA 

Market efficiency metrics:

  • AirDNA market rating: 89/100 (Sturdy)
  • Annual income (AR): $29.3K (+9% YOY)
  • Occupancy price: 57% (+5% YOY)
  • Common each day price (ADR): $173.70 (+3% YOY)
  • RevPAR: $100.32 (+8% YOY)
  • Energetic listings: 1,579 (+7% YOY)
  • Zillow median dwelling value: $355,189 (+3.8% YOY)
  • Yield: 8% (Low)

Regulation overview: Reasonable

Professionals:

  • Sturdy STR demand: Excessive occupancy (57%) and rising income (+9% YOY).
  • Excessive tourism and rental demand: A rising arts, meals, and historical past scene brings guests year-round.

Cons

  • Residence costs: Limiting money movement potential and making it tough to attain sturdy ROI.
  • Low yield (8%): Most traders will battle to attain sturdy short-term returns.
  • Strict owner-occupied guidelines: In residential zones, it’s robust for full-time traders to function STRs.

Remaining Verdict: C+

Richmond presents sturdy rental demand, steady occupancy, and rising income, however low money movement, strict zoning legal guidelines, and excessive allow prices make STR investing tough.

STRs solely make sense for owner-occupied hosts or traders concentrating on nonresidential zones, the place there may be extra flexibility. On account of zoning restrictions on multifamily buildings, Richmond is a troublesome market to develop in for these seeking to scale STRs.

General, Richmond is best suited to mid-term leases (MTRs) concentrating on enterprise vacationers, college students, and distant employees somewhat than short-term trip leases. Buyers ought to rigorously consider compliance prices earlier than coming into this market.

Salt Lake Metropolis, UT

Market efficiency metrics:

  • AirDNA market rating: 31/100 (Weak)
  • Annual income (AR): $36K (+3% YOY)
  • Occupancy price: 61% (+1% YOY)
  • Common each day price (ADR): $205.03 (+1% YOY)
  • RevPAR: $119.57 (+2% YOY)
  • Energetic listings: 4,740 (+4% YOY)
  • Zillow median dwelling value: $559,027 (+2.7% YOY)
  • Yield: 6% (Low)

Regulation overview: Excessive

Professionals:

  • Sturdy occupancy price (61%): Demand exists, notably from out of doors tourism and ski season guests.
  • ADR is excessive: Serving to increase total income potential.

Cons:

  • Residence costs: A median value of $559,027 makes it tough to attain constructive money movement.
  • STRs are solely allowed in business and mixed-use zones, considerably limiting accessible stock for STR traders.

Remaining Verdict: D+

Salt Lake Metropolis’s short-term rental market is likely one of the riskiest on this listing attributable to zoning restrictions, excessive dwelling costs, and the looming menace of a statewide ban on STRs. Whereas occupancy charges and each day income are first rate, boundaries to entry are steep, and authorized dangers might make STR investments unsustainable in the long term.

Remaining Rating of Zillow’s STR Markets for 2025

  1. Kansas Metropolis, MO: B
  2. St. Louis, MO: B-
  3. Charlotte, NC: B-
  4. Buffalo, NY: C+
  5. Philadelphia, PA: C+
  6. Hartford, CT: C+
  7. Richmond, VA: C+
  8. Indianapolis, IN: C-
  9. Windfall, RI: D+
  10. Salt Lake Metropolis, UT: D+

Ought to You Spend money on These STR Markets?

In case you’re new to STRs, I don’t suggest investing in any of those cities except:

  • You totally perceive native STR rules and may navigate permits.
  • You purchase an unrestricted property that isn’t prone to future bans.
  • the market properly and have a backup LTR plan.

I all the time desire correct trip rental locations over cities like these. However if you’d like an exit technique, excessive LTR demand and appreciation might be sturdy outs.

Remaining Ideas

Laws matter greater than income potential. STR-friendly trip cities are inclined to beat oversaturated metro markets. Select correctly.

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