The final 9 months for DJ Mustard have been one thing to recollect. Not solely did he produce the most-awarded rap track in Grammy historical past, “Not Like Us,” however he additionally produced two extra mega-hits on Kendrick Lamar’s newest studio album, “GNX.” A kind of hits was “television off,” which heard Lamar yelling midway by way of the track, “MUSTAAAAAAAARD!”
That a part of the track specifically was so entertaining and hilarious to followers that it immediately gained traction on social media and become some of the viral memes of 2024, with each main firm and professional sports activities franchise account utilizing it on each social media platform. Some followers even prompt that Mustard use it as his new producer tag sooner or later.
Whereas he hasn’t shared any plans of fixing his signature “Mustard on the beat ho” producer tag, the favored Los Angeles producer did announce his plans to work with Heinz for a restricted version collaboration they’re calling “Mustard X Mustard.”
Watch the industrial that aired through the 67th Annual Grammys on Sunday:
In an announcement, Mustard (the producer), stated, “This collab coming to life is a giant deal and one thing that has been many years within the making for me. Everybody is aware of me for my beats and sound, however what they don’t know is that cooking and grilling is a big a part of my life. I’m on the grill each probability I get. I’ve been utilizing HEINZ since I used to be a child, so partnering with them is one thing I’ve at all times wished to do.”
Todd Kaplan, the Chief Advertising Officer for Kraft Heinz, added, “Very like HEINZ, Mustard is somebody who goes all in when he creates one thing to place out into the world. He has been a fan of the model for years, so it was solely a matter of time earlier than Mustard met his good match with HEINZ.”