Alaïa’s newest marketing campaign for winter-spring 2025 strips trend again to its core. Starring mannequin Daria Werbowy, the visuals seize an interaction of sunshine, kind, and texture. Shot in Miami by photographer Tyrone Lebon, the collection embraces uncooked simplicity whereas highlighting Pieter Mulier’s designs.
Alaïa Winter/Spring 2025 Marketing campaign
Every body showcases Alaïa’s signature stability of construction and sensuality. Werbowy stuns in sculpted silhouettes, from sheer, body-contouring attire to voluminous outerwear. A standout second is available in a white robe with strategic cutouts that improve the physique’s pure curves.
The distinction is obvious in a bubble-like black coat that transforms the physique into an architectural form. A pink textured coat, outsized and dramatic, exudes daring femininity. Equipment stay minimal, with La Ballerine Alaïa footwear making an look.
Lighting performs a key function within the marketing campaign’s aesthetic. The gentle Miami solar casts elongated shadows, enhancing the sharpness of every garment whereas conserving the temper intimate.
