July 13, 2025
Crimson Lobster’s younger CEO is getting love for swiftly responding to prospects’ issues.
Crimson Lobster is on the mission to regain its place within the restaurant trade, with its younger, Black CEO decided to make issues proper with prospects.
The struggling seafood sizzling spot topped Damola Adamolekun as its new captain in August 2024. BLACK ENTERPRISE beforehand coated his historic appointment because the youngest CEO within the restaurant’s historical past, in addition to his unorthodox strategy to reviving eating places.
Crimson Lobster has launched its newest change, widespread seafood boils in a bag, to buyer’s blended satisfaction. In June, the corporate launched the bagged delights of crab, shrimp, and extra in numerous flavors like roaster garlic butter, cajun butter, or Outdated Bay seasoning.
Whereas the brand new inclusion has introduced extra prospects within the door, it left just a few wanting extra. Some critiqued the small portion sizes, particularly given the value. Others complained that the boils wanted extra taste.
@zinwithin Crimson Lobster Seafood Boil #mukbang #seafood #redlobster #seafoodboil #lobster #shrimp #foodtiktok ♬ unique sound – zinwithin
“And with a reputation like ‘Crimson Lobster’ you’ll suppose they’d have some huge lobster. However apparently they solely have child lobster,” shared one reviewer as she confirmed the tiny crustaceans.
Regardless of the numerous suggestions of the meals itself, Adamolekun regained management of the narrative. The 36-year-old took be aware of “Lobster Nation” and its wishes for extra spicy choices, even together with sausage within the boils.
“We dropped our new seafood boils and also you guys actually, actually, actually confirmed up,” expressed the CEO in a TikTok video posted on July 10. “Additionally, we heard you within the feedback. You need much more warmth and much more flavors. So, we’re turning it up.”
Clients expressed their appreciation for Adamolekun’s swift response to suggestions.
One consumer exclaimed, “That’s gotta be the FASTEST buyer satisfaction turnaround in Company historical past!!!
One other acknowledged, “An organization who has a CEO this concerned will at all times thrive.”
Adamolekun then personally commented and direct messaged unhappy prospects on TikTok. He requested them to strive the upgraded choices for a seafood boil that competes with native spots. One meals reviewer praised Adamolekun for reaching out, prompting her to present the restaurant one other probability.
@dariutopian Replying to @alwayshers @Crimson Lobster y’all listened and the boil is PERFECTTTT ! I went again to the Mesquite location once more! #redlobster #seafoodboil ♬ unique sound – Dari | Dallas Foodie | UGC
The CEO’s strategy impressed reluctant prospects to check out the brand new and improved Crimson Lobster.
“A black man pulled a franchise based in 1968 outta debt in 2025 after which when his customers complained he ain’t get impolite he listened,” shared one other commenter. “I’m going just a few instances simply [because] of that alone!”
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