Supply: Netflix / Netflix
Netflix Keep Taxin’: Costs Going Up Once more Regardless of Document-Breaking Success
If there’s one factor Netflix gon’ do, it’s cost us extra. The streaming large simply hit 302 million subscribers worldwide, however as an alternative of exhibiting like to the individuals who helped them get there, they’re operating up the worth—once more.
After racking up 19 million new subscribers in the previous few months of 2024—the most important bounce within the firm’s historical past—Netflix introduced that they’re growing costs throughout the U.S. and Canada. And in case you had been fascinated with chopping again on bills this 12 months, Netflix simply made that call slightly simpler.
Supply: Maddie Malhotra/Boston Crimson Sox / Getty
What’s Behind the Value Hike?
Netflix ain’t struggling in any respect. In reality, they’re successful large. One of many largest causes for his or her newest success is their latest push into reside occasions.
- The Mike Tyson vs. Jake Paul combat in November introduced in 108 million viewers, making it the most-watched sports activities occasion on a streaming platform—ever.
- On Christmas Day, Netflix hosted two NFL video games, averaging 30 million viewers per recreation, which made historical past because the most-streamed soccer video games of all time.
- Oh, and let’s not overlook Squid Recreation season two. That alone had 68 million views in its first week, making it the platform’s largest premiere thus far.
With numbers like that, Netflix clearly ain’t hurting for cash. However as an alternative of letting us reside, they’re squeezing slightly extra out of our pockets.
Supply: NurPhoto / Getty
How A lot Extra Are We Paying?
Netflix is growing the worth for nearly each subscription plan:
- Customary (no adverts): $15.49 → $17.99 (+$2)
- Customary (with adverts): $6.99 → $7.99 (+$1)
- Premium (4K high quality): $22.99 → $24.99 (+$2)
Netflix says the additional cash is to “spend money on programming” and “ship extra worth.” However let’s be actual—that is simply one other method for them to get deeper in our pockets.
Supply: NurPhoto / Getty
Netflix Is Making Financial institution
This worth improve ain’t about survival—it’s about getting richer. Netflix simply reported $10 billion in income final quarter, breaking information.
Their revenue jumped 52%, and so they introduced a $15 billion inventory buyback, which principally means more cash for buyers, not us.
In the meantime, the common client is simply making an attempt to determine which streaming service is price protecting. And Netflix isn’t alone on this—Disney+, Max, Peacock, and Apple TV+ have all raised their costs within the final 12 months. The times of inexpensive streaming are lengthy gone.
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Supply: Netflix / Netflix
Netflix Keep Taxin’: Costs Going Up Once more Regardless of Document-Breaking Success
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