We’ve all skilled these moments in life which can be each thrilling and daunting—like dropping your baby off at nursery faculty for the primary time or sending them off to school. You already know all the pieces is about to vary. There’s satisfaction, pleasure, and the sense that you just’re entering into one thing greater. However there’s additionally concern and anxiousness—with questions of “Will all the pieces be okay?” and “Am I prepared for this?” These feelings are pure when entering into the unknown.
I’ll be going through a kind of moments myself when my son begins college subsequent week. And it struck me: proper now, Cisco and our companions are standing at the same second. The Cisco 360 Accomplice Program is greater than a program launch—it’s the start of a brand new period of partnership, profitability, and sturdy development.
Why Now?
The market has shifted. Clients aren’t shopping for expertise for expertise’s sake—they’re shopping for outcomes that transfer their companies ahead. Which means companions should be acknowledged not only for what they promote, however for the capabilities they create, the outcomes they ship, and the experiences they create.
To not solely keep however improve relevance with our shared clients, we should proceed to develop—collectively. The outdated methods—check-the-box specializations, disconnected necessities—now not replicate the affect of in the present day’s ecosystem. That’s why we reworked. The Cisco 360 Accomplice Program is a brand new approach of defining associate worth in a various ecosystem, leading to an outcome-driven strategy aligned to the One Cisco imaginative and prescient and powered by AI.
Profitability on the Core
Progress and evolution are on the heart of the brand new program. The market calls for it, our clients anticipate it, and our ecosystem thrives on it. However the one sturdy how—the way in which we guarantee this evolution really lasts—is by centering our strategy, as we all the time have, on associate profitability.
As a result of none of this issues in the event you can’t have worthwhile development. That’s why profitability stays on the heart of the brand new program.
We all know you’re keen—and generally anxious—about how profitability will translate. That’s precisely why we’ve been within the pre-qualification section since August: to provide you early visibility into how your investments present up within the Cisco 360 Accomplice Program. And it’s why we’re sharing updates now, 5 months forward of launch—so you may have readability and confidence to information your corporation and reassure your groups.
Right now, with VIP 46, we’re within the richest rebate interval ever rewarding companions for his or her funding in buyer must construct AI prepared datacenters, a future proof office and digital resilience —this last VIP isn’t an finish—it’s a starting. It’s the bridge to the Cisco Accomplice Incentive, launching alongside the brand new program in February 2026. The Cisco Accomplice Incentive simplifies incentives into one framework that rewards companions throughout Land, Undertake, Develop, and Renew. We’re rising transparency, predictability, and velocity—delivering rebates sooner than ever.
No different vendor is making this type of dedication to associate profitability and sturdy development.
The Energy of Accomplice Capabilities
Technical power has by no means been extra essential—or extra seen. This yr alone, companions earned 236,000 Safety certificates via the Cisco Black Belt Academy—a 107% improve yr over yr, and a 58% improve throughout all portfolios. Safety has turn out to be our fastest-growing structure, outpacing even networking.
That momentum is being supported by our $80M funding in Cisco U., accelerating the way you study, apply, and scale your experience. The extra succesful you turn out to be, the extra confidence you encourage in clients—and the extra you’ll enhance your Accomplice Worth Index throughout the new program.
This isn’t summary—it’s proof of the ecosystem’s energy in motion. Collectively, we’re elevating the bar.
The Energy of the Cisco Model
Model power issues. Clients need readability when selecting the best associate, and so they belief the enduring Cisco title. Over 150,000 Cisco associate logos have been downloaded in recent times, underscoring the worth companions place on being visibly related to Cisco.
That’s why we’re investing greater than ever within the Cisco associate model and emblem, with the total help of our associate advertising and marketing group.
We additionally acknowledge that for a lot of of you, Gold has been greater than a designation—it’s been integral to the way you’ve performed enterprise for years. That satisfaction is actual, and we honor it. However the actuality is the market has developed, and Gold alone can now not seize the total depth of your capabilities, experience, and worth to clients.
You could have all the time been greater than a designation. With Cisco Portfolio Accomplice and Cisco Most popular Portfolio Accomplice, we will now replicate your true power—your energy, capabilities, and experience—in a approach clients can clearly perceive and belief.
We additionally know this transformation carries emotion. Gold has a legacy we deeply respect, and we’re constructing on it—not erasing it. The Cisco associate model stays one of the vital highly effective differentiators within the business. And with our developed designations, we’re making that power even clearer, signaling to clients precisely the place you carry deep technical experience, confirmed engagement, and powerful lifecycle practices.
And, for the primary time ever, we’ve additionally introduced clients alongside on this journey. Our new buyer advertising and marketing marketing campaign launched in April and has already delivered 42 million impressions—dramatically outperforming business benchmarks. It’s a daring message to the market: Cisco companions are your best option for delivering outcomes.
The Energy of the Accomplice Expertise
Capabilities and model recognition solely go up to now with out the proper expertise behind them. That’s the place PXP, the Accomplice Expertise Platform, is available in. PXP is the entrance door for each Cisco associate, offering a related, automated, real-time view of the place you land throughout the new program.
Since Accomplice Summit final yr, energetic PXP customers have grown 52%, with 29% development in net-new companions partaking on the platform. It’s the place to see your Accomplice Worth Index, observe profitability, and align with Cisco’s technique. And as AI turns into the inspiration of associate and account group interactions, PXP will solely develop in significance.
Main Collectively—With Confidence
Transformation isn’t straightforward, and daring strikes invite questions. We all know the business is watching carefully, and we all know you might be, too. You’re asking: “Will I’ve sufficient element to plan my profitability?” “Will I’ve the sources to make this shift?” “Does my enterprise mannequin align with the brand new strategy?” “Why change in any respect?”
These are truthful questions—and precisely why we stay dedicated to continued transparency via pre-qualification and common updates. Our objective is to switch uncertainty with readability, and to construct the arrogance it’s worthwhile to information your groups and your clients.
Identical to sending a baby off to school, this second is each thrilling and daunting. There’s satisfaction in how far we’ve come, pleasure for what lies forward, and the information that we’re entering into one thing greater. That’s precisely the place we’re with the Cisco 360 Accomplice Program.
The second is now. And collectively, we’ll flip this new starting into sturdy, worthwhile development—for you, for Cisco, and for our clients.
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