Carol’s Daughter has been by way of a number of modifications all through its time as one of the common and beloved hair care manufacturers for girls of shade — and one other change is on the horizon, as the corporate has simply been offered.
After buying the model in 2014, based by Lisa Value in Brooklyn, New York, again in 1993, Value introduced that Carol’s Daughter has formally been offered to an impartial entrepreneur, in keeping with a report from Enterprise of Trend.
In an Instagram video sharing the information, founder Lisa Value acquired followers excited for what’s to return. “This subsequent chapter? It’s bolder. It’s fearless. It’s about innovation that doesn’t simply comply with traits however units them,” she stated.
Most significantly, it’s about deepening our dedication to you, the group that constructed us, to each one that has ever believed in me, to these of you who’ve rocked with Carol’s Daughter from day one.”
“The model will now start a brand new chapter beneath the management of its founder and new President, Lisa Value, alongside an impartial magnificence entrepreneur with a confirmed observe document of buying and rising magnificence manufacturers, together with Ambi, AcneFree, Baxter of California, and Dermablend,” L’Oreal stated by way of press launch.
L’Oreal USA CEO, David Greenberg stated the corporate is “happy with Carol’s Daughter’s lengthy legacy and the transformative impression it has had on the sweetness trade.”
“On the coronary heart of this legacy is Lisa Value, an entrepreneur who has all the time been forward of her time and has constructed Carol’s Daughter right into a beloved model that has honored and celebrated ladies of shade for many years. We’re assured that, with Lisa Value as President and the help of its new associate, Carol’s Daughter will proceed to thrive for years to return,” Greenberg added.
The corporate stated that it’s working behind the scenes to make sure a “seamless transition” for patrons as Carol’s Daughter enters a “new section.”
L’Oreal USA additionally prolonged gratitude to the Carol’s Daughter workforce for his or her exhausting work all through the years.
Followers reacted excitedly to the information all through social media, citing the model’s return to impartial possession following acquisition by a big conglomerate.
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