BMG has launched a brand new model identification, marking a big milestone in its evolution as a worldwide music business chief. This complete refresh includes a refined visible identification and a forward-looking method aligned with the BMG Subsequent technique and future course. On the similar time, it honors the corporate’s heritage as a champion of music creators, embodied in a daring new visible language that displays each continuity and innovation.
BMG CEO Thomas Coesfeld stated: “BMG has been via a big transformation, and our refreshed model displays that journey. From the start, we’ve been a forward-thinking music firm. Now, we’re constructing on that basis with a renewed deal with innovation and creativity. Our imaginative and prescient is to contribute to a world the place music makes a long-lasting affect. By uniting inventive instinct with cutting-edge applied sciences, we empower our purchasers and companions to attain long-term success.”
As BMG continues to evolve, its BMG Subsequent technique is now visually underpinned by a dynamic new image and up to date colour scheme. The image brings vitality and motion to BMG’s visible identification, reinforcing its function as a contemporary music firm that seamlessly integrates music publishing and recorded music to supply distinctive service to artists and songwriters.
BMG Govt Vice President of Company Communications Kristal McKanders Dube stated: “Whereas the BMG brand stays the identical, our new image and model hero colours replicate the corporate’s twin dedication to stability and forward-thinking innovation. ‘Midnight,’ a deep emerald-blue, represents dad or mum firm Bertelsmann’s enduring dedication to music and BMG’s unbiased energy. The accent colours—‘Limelight,’ impressed by the enduring stage highlight, and ‘Platinum,’ together with different metallic tones, pay tribute to the business’s highest achievements.”
Coesfeld added: “Our new visible identification isn’t nearly aesthetics—it’s a press release of intent. At its core, it redefines our ambition and who we’re in the present day: we put artists and songwriters on the coronary heart of every little thing we do. We embrace expertise, collaborate with an ecosystem of companions, and keep true to our distinctive method to artist advocacy. With the implementation of our BMG Subsequent technique, we have now reached a brand new stage in how we ship for music creators, how we companion with the business, and the way we function as a complete.”
The refreshed model identification was developed in collaboration with world model consultancy Wolff Olins. Wolff Olins Govt Technique Director Brian Meyers stated: “At Wolff Olins, we delight ourselves on creating industrial, cultural, and artistic affect. This rebrand positions BMG because the companion that empowers its purchasers to make transformative, long-term decisions, driving development and innovation in music.”