January 13, 2025
The competition hopes to supply an escape for Black individuals apprehensive in regards to the potential chaos of one other Donald Trump inauguration.
BLK has launched its #BLKFreedomWeekend in order that Black D.C. residents can keep away from Donald Trump’s presidential inauguration on Jan. 20, Dr. Rev. Martin Luther King Jr. Day.
In line with BLK, the favored courting app for Black individuals, 80% of its D.C.-based customers really feel anxious, involved, or indignant in regards to the upcoming inauguration and the potential chaos that would ensue.
To appease this fear, BLK is internet hosting its Freedom Weekend contest to supply flight credit to any vacation spot of its winners’ selecting.
“With #BLKFreedomWeekend, we’re providing Black DC residents the prospect to step away from the chaos and reclaim this vital vacation in a approach that feels significant to them,” Jonathan Kirkland, head of name and advertising and marketing at BLK, mentioned in a press launch despatched to BLACK ENTERPRISE. “Dr. King’s imaginative and prescient of freedom consists of the fitting to prioritize our personal peace and pleasure. This marketing campaign is our approach of honoring that legacy.”
The social app will choose 10 winners from the metro D.C. space, and fly them out to a brand new metropolis to rejoice MLK Day elsewhere. BLK’s examine additionally revealed that 59% of customers rank potential violence or unrest as their high security concern, with 41% preferring to go away the realm throughout that point.
“Our survey exhibits the emotional toll this weekend takes on our group,” added Kirkland. “By giving Black residents of DC the prospect to go away town, we hope to create a second of liberation—a possibility to actually rejoice freedom and honor Dr. King’s imaginative and prescient in ways in which really feel restorative.”
D.C. space residents with a BLK profile can enter the competition now for free of charge till 11:59 p.m. on Jan. 13.
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