In celebration of Nationwide Crown Day (July 3), BLK launched a brand new marketing campaign uplifting Black ladies and the fantastic thing about their pure hair referred to as #FreeYourCrown. Rooted in authenticity, confidence, and self-love, the initiative celebrates the delight and energy behind textured crowns, particularly amongst Gen Z. Learn extra and get entangled inside.
In keeping with a survey performed by BLK’s #FreeYourCrown marketing campaign, a cultural shift is in full bloom:
- 60.9% of Black ladies now put on their pure hair on a regular basis
- 79.5% really feel very assured rocking pure kinds in public
- 83.2% would present up on a primary date with their pure hair
- 75.5% proudly share their hair journeys on social media
Whereas almost 40 p.c nonetheless report dealing with judgment for sporting their pure hair, the overwhelming confidence seen amongst respondents reveals a deeper sense of cultural delight.
“Pure hair has all the time been an emblem of confidence, individuality, and tradition,” stated Amber Cooper, Model Supervisor at BLK. “With #FreeYourCrown, we’re not simply celebrating pure hair — we’re creating area for Black ladies to be seen, uplifted, and supported at each stage of their journey.”
The marketing campaign unfolds throughout a number of platforms and experiences:
Influencer Storytelling: BLK is spotlighting actual ladies who replicate totally different phases of their pure hair journeys. Creators like Ariana Lynee (@itslyneebtw), Naomi Nae (@naomii.nae), and Janiel Audrea (@goldeyloc_) shall be sharing private haircare routines, ideas, and affirmations.
Summer season Haircare Giveaway: In a serious present of assist, BLK will cowl summer time coiffure prices for 5 fortunate winners who share pictures of their pure hair within the app’s BLK Magnificence Group. Every winner receives a $500 salon credit score with a Black stylist of their selection.
Pure Hair Social CTA: BLK is asking on its members—and the broader Black group—to replace their profile footage to proudly showcase their pure hair, encouraging genuine illustration throughout courting apps and social platforms.
BLK Magnificence Group Chat: A brand new characteristic contained in the app offers a devoted area for Black ladies to bond over haircare, swap ideas, and have a good time one another’s journeys.
From wash days to first dates, #FreeYourCrown is all about radical self-love, cultural delight, and displaying up precisely as you’re. View the complete report right here. Be part of the motion by downloading the BLK app and following @meet_blk on social media.
BLK Celebrates Nationwide Crown Day With #FreeYourCrown Marketing campaign
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