July 22, 2025
BPC is named the biggest Black-owned reside leisure firm within the U.S.
The Black Promoters Collective (BPC) is on observe to succeed in a historic feat in year-end income.
Generally known as the biggest Black-owned reside leisure firm in america, BPC has made its mark within the live shows and festivals business. Its newest entry, the extremely anticipated “The Boy is Mine” tour with headliners Brandy and Monica, will take the corporate to over $100 million in anticipated income.
The tour will convey the R&B superstars and collaborators to over 24 cities. They are going to be accompanied by fellow R&B starlets reminiscent of Muni Lengthy, Kelly Rowland, and up to date American Idol winner Jamal Roberts. It has already added extra dates, increasing to Florida resulting from rising curiosity.
The tour comes amid the twenty fifth anniversary of the Grammy-winning track of the identical identify. Now, BPC hopes to capitalize on this rising momentum to grow to be a main participant in reside leisure.
“We’re constructing a motion rooted in authenticity and excellence,” stated Shelby Joyner, president of BPC, in a press launch. “The Boy Is Mine is the most recent proof of how highly effective our tradition is when it’s centered, protected, and celebrated.”
BPC has additionally celebrated different profitable occasions reminiscent of its sold-out “Sizzling 97 Summer time Jam, which it coproduced. The music pageant featured hitmakers reminiscent of GloRilla, Gunna, A Boogie With The Hoodie, and a shock efficiency from Meek Mill.
BPC then collaborated with LL Cool J for the hip hop legend’s “Rock The Bells Competition.” Different occasions included the “Millennium Tour” that includes Bow Wow, Trey Songz, and Omarion, in addition to the “October Nights: Calling All Lovers” tour with October London, Tamar Braxton, and Ro James.
“Our advertising and marketing method is rooted in precision and objective. We’ve demonstrated that when campaigns middle on cultural authenticity, they not solely drive ticket gross sales but additionally foster model affinity and measurable group impression,” added Troy Brown, CMO of BPC. “The primary half of 2025 is proof that manufacturers who align with culture-forward experiences acquire greater than impressions; they acquire belief.
With recognition from Billboard and Pollstar as a globally-renowned promotional firm, BPC has formed itself as a dynamic, culturally-significant power in reside leisure.
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