February 10, 2025
Izina relies in Burundi, and helps native artisans in its operations.
Izina Hair is a Black-owned model forming its personal unifying motion by means of its locs extensions.
Paying homage to the roots of the pure hair kind, Izina paves its means by means of the hair trade inside its operations. Based by pure hair advocate Diana and enterprise companion Jordane in 2021, their mission to offer girls with loc extensions began in Burundi.
“We needed to create one thing that actually represents us,” Diana advised BLACK ENTERPRISE. “Too typically, our hair is manufactured removed from residence, with out our enter. We knew we needed to change that.”
The journey to the East African nation additionally led them to construct partnerships with native artisans to kind the locs. Now, Izina presents extensions that assist these communities whereas showcasing pleasure in Black hair.
Usually, many hair distributors produce the strands in Asian nations for customers with Black and African identities. With Izina, a purchase order not solely furthers this Black-owned model but in addition offers financial alternatives for artists of the diaspora.
She added, “Each loc we create is a step in direction of financial independence for our communities. We’re not simply promoting hair; we’re constructing a legacy.”
Diana’s private story additionally led to the creation of Izina and its value-based operations. After years with a relaxer, Diana returned to her pure curls and documented her journey on social media. Often called “NaturallyDidi,” she inspired others to ditch the chemical compounds and embrace their pure magnificence, sparking the thought for Izina.
“Going again to my pure hair was a turning level for me,” she detailed. “It wasn’t nearly aesthetics, it was about reclaiming my identification.”
With Izina’s values of heritage, authenticity, and confidence, clients are participating in the inclusive initiative. With its premium loc extensions, the model has developed a rising clientele whose empowerment can be the prize.
Whereas many hair extensions deal with Western magnificence beliefs, Izina strives to do the alternative. Their locs stand for one’s historical past and tradition and nonetheless present a magnificence expertise that represents a higher trigger.
“We dream of a world the place African magnificence is widely known on a worldwide scale,” Diana says. “And we gained’t cease till that occurs.”
Celebrating the range and fantastic thing about Black hair is step one. By championing African artistry and excellence, Izina Hair hopes to cleared the path with for-us-by-us hair purchases.
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