June 17, 2025
Girls now make up 30% of bourbon drinkers, and that quantity is rising.
Good Bother Bourbon founder Dee M. Robinson is one of many few ladies of shade on the forefront of a brand new period: extra ladies are ingesting bourbon than ever earlier than.
Bourbon, rooted in American custom, is having a cultural resurgence. The marketplace for Bourbon is projected to achieve $11 billion by 2028, up almost 7% since 2024. The face of the bourbon drinker can also be altering quick. In accordance with Bourbon Actual Discuss, ladies now make up 30% of bourbon drinkers, and that quantity is rising.
Robinson was impressed by the legacy of Congressman John Lewis’s name to “get into good hassle” when she created the model in 2018. She says every bottle was created not solely to savor but additionally as a instrument to serve the next goal.
“I wished to honor the legacy of John Lewis and Dr. Martin Luther King, Jr. Once I created this, I considered how we wish to present up. We imagine that bourbon is greater than a drink. We are saying it’s a name to motion and a name to collect. This model is about connection, dialog, and constructive change.”
What Makes Good Bother Bourbon Distinctive
Robinson spent 5 years refining the recipe with an Eighth-generation Kentucky grasp distiller. What makes the bourbon completely different are the vanilla and caramel notes that come along with the Nashville high-rye she selected to make use of. It was essential for Robinson to create a bourbon that folks would love.
“I imagine that extra individuals would be taught to like bourbon like I do if they really had a chance to drink actually nice bourbon,” Robinson stated. “Most individuals say they don’t like Bourbon due to the heavy burn and I knew we might current one thing that easy and satiny.”
The time she invested in getting the recipe proper is paying off. The bourbon just lately gained gold on the 2025 San Francisco World Spirits Competitors, plus current gold and silver wins on the New York Worldwide Spirits Competitors. Forbes Journal listed Good Bother Bourbon as among the best bourbons for underneath $50.
How Robinson Is Giving Again To Subsequent Era of Good Troublemakers
Good Bother Bourbon is greater than a drink. Within the spirit of Lewis, Robinson is ensuring to be an agent of change by being socially energetic. Robinson is on a mission to even the enjoying discipline for underrepresented youth.
Good Bother offers again — a portion of proceeds helps the Shine Your Mild Basis, which funds youth alternative, fairness, and community-driven initiatives. Two initiatives that Robinson invested in are funding STEM packages and golf fellowships for individuals of shade who educate youth from comparable backgrounds how you can play golf within the Charleston, South Carolina space.
“Youngsters have to see youngsters that appear like them,” stated Robinson, who additionally serves as a trustee for the PGA Basis. The inspiration works on creating extra range and inclusion within the sport. “In my lifetime, I needed to see it to imagine it.”
What’s Subsequent For Robinson and Good Bother Bourbon
By means of her model, Robinson stated she is engaged on rewriting the way forward for the trade to 1 that features extra voices, tales, and seats on the desk.
Since placing the primary bourbon in barrels in 2018, Good Bother has launched on-line, and Robinson and her crew now ship to 40 states. The bourbon may be present in retailers in Chicago, and that is just the start.
Whereas the flagship model ages for a minimum of 4 years, Robinson and her crew are gearing as much as launch a restricted 7-year and 10-year version of the bourbon.
“I even have a brand new restricted version that can hit the market, celebrating one other story of resilience with blues music,” Robinson added. “When you concentrate on what the blues is rooted in, it’s storytelling and resilience. I made a decision to launch a brand new lemon version that can come out this summer season, celebrating the tales, hardships, and triumphs that blues music represents.”
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