June 30, 2025
The model has revolutionized the eyewear business by its inclusive match frames with cultural touches.
Sam’s Membership consumers now have a brand new Black women-owned eyewear assortment to discover whereas in-store. Vontélle Eyewear will debut its signature shades at choose shops nationwide.
The luxurious model will carry its eye-catching designs to 80 shops, introducing its culturally impressed kinds at Sam’s Membership Optical Facilities. The prescription-ready frames won’t solely assist consumers with their imaginative and prescient, but additionally categorical their on a regular basis style with glasses that showcase their distinctive model and tradition.
Since its inception, Vontélle has emerged as a game-changer within the eyewear business by its incorporation of designs stemming from African, Caribbean, and Latin cultures. Past their vibrant appears, the frames additionally present an inclusive match for numerous faces. The frames are available sizes that accommodate totally different facial options, similar to wider nostril bridges and better cheekbones, guaranteeing all will be snug and classy with a pair.
Now, the Black women-owned model will broaden its viewers and mission even additional by this partnership with Sam’s Membership. As a beacon of range, additionally they hope the inclusion of their signature assortment will present a brand new luxurious expertise to on a regular basis American consumers.
“We’re thrilled to carry our model to Sam’s Membership and attain a broader viewers who values each model and luxury,” mentioned Nancey Harris, co-founder and COO of Vontélle, in a press launch shared with BLACK ENTERPRISE. “This collaboration permits us to broaden our mission of illustration and inclusivity in eyewear, making luxurious accessible to extra households throughout America.”
Based in 2020 by Harris and Tracy Inexperienced, Vontélle resolved a necessity for inclusive becoming in the eyewear business whereas additionally embracing cultural fashions. Past this, the model influence extends to international upliftment of underserved communities by imaginative and prescient care and eyewear merchandise.
Its partnership with Sam’s Membership additionally speaks to this overarching mission to remodel the eyewear business.
“This relationship displays a shared dedication to innovation, inclusion, and client selection,” added Inexperienced, co-founder and CEO. “We’re excited for Sam’s Membership members to expertise eyewear that really displays their identification and elevates their on a regular basis look, together with our children’ frames from our collaborations with Nickelodeon, like SpongeBob and Naevia’s Magic Glasses, the younger creator’s Rainbow & Glitter frames.”
Sam’s Membership additionally launched an announcement, praising Vontélle as a “excellent match” for its body choices. The retailer, a subsidiary of Walmart, additionally emphasised its dedication to having manufacturers mirror consumers’ distinctive identities and values.
“At Sam’s Membership, we’re dedicated to providing our members merchandise that mirror their values and individuality,” mentioned Kara Russow, Service provider, Sam’s Membership. “Vontélle’s daring, inclusive designs are an ideal match for our optical assortment, and we’re proud to assist carry their mission to extra communities.”
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