One in every of our favourite social media posts of the yr exhibits a younger Black woman’s emotional response to getting a reasonably pink Stanley as a Christmas present, however we are going to get to that in a bit. From time to time, a development comes alongside that makes some individuals lose their rattling minds and leaves others scratching their heads questioning what all of the hype is about – suppose Tamagotchi pets, Trapper Keepers and jelly sandals.
Now, in 2024, it’s all concerning the Stanley cup: Though Stanley merchandise have been round since 1913, the corporate determined to provide the model a serious glow up in 2020, when it rolled out brilliant new colours and equipment for his or her cups, water bottles and thermoses to enchantment to feminine prospects. And with the assistance of slightly social media magic, Stanley grew to become the cup everybody needed to get their arms on. The model at the moment has a loyal fan base and over a million followers on TikTok.
In the event you’re within the camp that’s questioning why there’s a lot hype round a $45 tumbler, you’re in all probability additionally asking your self, “are Black individuals shopping for these items?”
As a matter of reality, we’re. Stanley cups get numerous love from Black individuals on-line. You’ll be able to lose hours watching extra TikTok movies than you possibly can rely of Black individuals displaying off their cups and personalizing them with equipment like straw covers, charms, insulator sleeves and extra.
Take a look at @iammadidenise showcase her colourful assortment of cups right here:
Then there’s @makeitwithmicah who posted a clip of herself adorning a Stanley for her daughter with charms, a cute lid cowl and a pouch sufficiently big to carry lip gloss, a brush and a compact mirror.
“The Stanley has higher life than me,” wrote somebody within the feedback.
And we will’t pass over @ivorionduh who’s giving her already horny latte-colored cup a makeover with some severely luxe equipment.
And right here is our favourite of Stanley posts, displaying a younger Black woman’s candy and emotional response to getting a reasonably pink Stanley as a Christmas present from her father.
“I’d get her each coloration after that expression!” wrote one particular person within the feedback.
We couldn’t agree extra.