A Harlem native with over a decade of expertise within the artwork of mixology, Kawanna’s journey started behind the bar, the place she mastered the science of cocktail creation whereas serving an elite clientele. However she at all times had a aim of doing extra. Her ardour for mixology led her to create her signature drink, Paradise Rum Punch, a tropical mix that balances daring flavors with a clean, refreshing end. After three years of perfecting the recipe, she launched PURFIX Cocktails, bringing a contemporary new perspective to the spirits business.
Now stocked in shops throughout the nation, PURFIX Cocktails has rapidly develop into a favourite amongst cocktail fanatics. What units Kawanna aside is her dedication to craftsmanship and comfort—she’s making certain that customers can take pleasure in bar-quality drinks with out the necessity for a bartender. With a deal with premium substances and progressive flavors, she is carving out an area in an business historically dominated by big-name liquor manufacturers.
Kawanna’s success is not only concerning the drinks—it’s about illustration and empowerment. As an African American feminine entrepreneur, she is paving the way in which for different ladies of coloration to interrupt into the beverage business. Her story is one among ardour, perseverance, and objective, proving that with the correct mix of expertise and imaginative and prescient, something is feasible.. Her journey from bartender to enterprise mogul will not be solely a testomony to her dedication but in addition an inspiring instance of breaking obstacles in an business the place variety has been traditionally underrepresented.
“I’ve at all times believed that an ideal cocktail is about extra than simply substances—it’s concerning the expertise and the story behind it,” says Kawanna. “With PURE FIX, we’re sharing that have and making it accessible to everybody who loves an ideal drink.”
Now, with the model increasing nationally, she’s making high-quality cocktails accessible for anybody, anytime. “I needed to make premium drinks that had been simple to take pleasure in at dwelling,” Kawanna explains.
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However PURFIX represents rather more than nice drinks—it’s an emblem of empowerment in an business the place individuals of coloration have usually confronted challenges. In line with Pronghorn, Black People symbolize 12% of alcohol shoppers throughout classes however make-up simply 7.8% of the sector’s labor pressure and a pair of% of executives within the business. Kawanna, as a Black lady enterprise proprietor, is decided to interrupt these obstacles. “I’ve confronted my share of challenges, however I need to pave the way in which for others. It’s about displaying ladies, particularly ladies of coloration, that they will have a seat on the desk,” she shares.
The spirits business has seen an increase in variety in recent times, however with only one in 10 Black individuals working within the business in comparison with their white counterparts, there’s nonetheless work to be carried out. Kawanna’s story serves as each a problem and an inspiration to others seeking to break into the house.
With PURFIX Cocktails persevering with to develop, new flavors on the way in which, and nationwide enlargement underway, the model is positioning itself as a frontrunner in luxurious, comfort, and inclusivity. “At PURFIX, it’s not simply concerning the product; it’s about opening doorways for others and creating an enduring affect on this business,” Kawanna says.
Whether or not you’re a seasoned mixologist or simply on the lookout for a handy solution to take pleasure in a premium cocktail, PURFIX is the final word pour-and-enjoy expertise. Via her journey, Kawanna Nice proves that with regards to high quality, anybody can rise above—irrespective of the chances.