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Serena Williams has already earned her stripes as the best tennis participant of all time, however it is perhaps time to offer her props in one other space too: sports activities possession.
On Monday, March 3, the Toronto Tempo, an upcoming growth workforce within the WNBA, introduced that Serena Williams can be becoming a member of its possession group. The workforce is primarily owned by Kilmer Sports activities Ventures, which is chaired by Larry Tananbaum. It’s scheduled to tip off its first WNBA sport in 2026 after constructing its roster by means of an growth draft later this 12 months.
“This second is not only about basketball; it’s about showcasing the true worth and potential of feminine athletes — I’ve at all times mentioned that ladies’s sports activities are an unimaginable funding alternative,” Williams mentioned in an announcement, in response to ESPN. “I’m excited to associate with Larry [Tanenbaum] and all of Canada in creating this new WNBA franchise and legacy.” She additionally commemorated the event with a publish on her Instagram account.
In accordance with ESPN, Williams is ready to assist design the workforce’s jerseys and create merchandise collaborations.
The Tempo is simply the most recent enterprise in sports activities possession that Serena Williams has taken on. Since 2009, she’s joined possession teams for the NFL’s Miami Dolphins, the Angel Metropolis FC within the Nationwide Ladies’s Soccer League, and the Los Angeles Golf Membership. Williams additionally based a enterprise capital agency referred to as Serena Ventures.
Serena Williams joined the WNBA on the proper time — with the explosion of rookies Caitlin Clark and Angel Reese, and the evolving movie star of gamers like A’Ja Wilson and Sabrina Ionescu, the league is having fun with among the fan curiosity in its practically 30-year historical past. The WNBA reported that the 2024 season earned its “most-watched common season in 24 years, completed with its highest attendance in 22 years and set information for digital consumption and merchandise gross sales in 2024.” It additionally attracted an all-time document of $54 million distinctive viewers.
Williams hasn’t been as seen about her enterprise ventures as she was on the tennis court docket, however make no mistake – she’s definitely making strikes and staying concerned in what she loves most, which is competitors and funding.
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