June 23, 2025
Earlier this yr, McBroom launched into his subsequent enterprise, launching his first ebook: The Self•ish Servant: Inspirational Classes from a Visionary CEO to Create Additional-Atypical Life.
The identify Antonio McBroom needs to be acquainted to BLACK ENTERPRISE readers, as we’ve lined his super success, awards, and accolades as Founder and CEO of PRIMO Companions — the biggest franchise possession group for Ben & Jerry’s. Earlier this yr, McBroom launched into his subsequent enterprise, launching his first ebook: The Self•ish Servant: Inspirational Classes from a Visionary CEO to Create Additional-Atypical Life.
With the rising demand for genuine, values-driven management, notably amongst next-generation enterprise builders, The Self•ish Servant presents a contemporary perspective on one of many elementary questions in enterprise: How do you create lasting affect whereas constructing sustainable success? The ebook serves as an inspiring private narrative and a sensible information to McBroom’s modern management philosophy, combining self-development with servant management rules.
PRIMO Companions is a Southeast-based, award-winning, multi-unit and multi-brand group with the aim of enhancing racial and socioeconomic fairness in native communities. By means of mentorship, teaching, and management growth packages, McBroom and his crew are creating the subsequent technology of leaders. Now, McBroom is furthering this mission with the launch of The Self•ish Servant.
“I went from residing in a home with out operating water to changing into the youngest franchise proprietor in Ben & Jerry’s historical past and constructing a multi-unit, multi-brand group,” shared McBroom. “My transformation didn’t come via typical enterprise methods—it got here via studying to be egocentric and servant-minded, a paradox that unlocks extraordinary potential—and this was probably the most significant lesson I’ve ever realized.”
In his ebook, McBroom chronicles his journey from rising up in rural North Carolina to changing into an award-winning CEO, providing an modern framework for management that mixes self-development with servant management rules. Together with sensible enterprise perception, McBroom shares his distinctive “Seven Ideas of CEO Life” and resides proof of the success that comes from combining tenacity, self-awareness, and servant management.
A Morehead-Cain Scholar at UNC-Chapel Hill, McBroom found early on that true management requires an unconventional steadiness of deeply investing in a single’s self-development and having an unwavering dedication to serving others. Regardless of dealing with important obstacles, together with racial discrimination and near-bankruptcy, McBroom developed a revolutionary strategy to enterprise management that has produced exceptional outcomes throughout a number of industries.
As a 100% black-owned enterprise, PRIMO Companions is on a mission to develop various companies and leaders. PRIMO breaks down boundaries for Black entrepreneurship and enterprise possession challenges confronted in marginalized communities. Utilizing their enterprise as a vessel to assist bridge the generational wealth hole for minorities, they make investments a share of their revenues yearly to help communities and organizations, offering entry to schooling, consulting, mentorship, assets, and workers growth to construct future leaders and enterprise homeowners.
For extra data, go to selfishservant.com.
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