Seen on the fashionable scene…
adidas Originals is making a significant transfer into Atlanta’s vogue panorama, formally partnering with Atlanta Vogue Week for its 2025 version happening October 2-5.
Held on the southern metropolis’s Atlantic Station, a press launch studies that Atlanta Vogue Week will function the stage for the debut of adidas Originals’ Spring/Summer time 2026 assortment alongside a slate of immersive experiences, retail activations, and community-driven programming.
Central to the partnership is the From Campus to the Runway: HBCU Originals Fellowship, a four-week initiative offered in collaboration with the AUC Company. This system has chosen ten standout pupil creatives—starting from designers and stylists to graphic artists and visible storytellers—throughout traditionally Black faculties and universities. Fellows will achieve mentorship from business leaders, hands-on runway expertise, and the possibility to showcase their work alongside adidas Originals’ most iconic kinds, together with the adidas Celebrity.
“At adidas Originals, we all know the way forward for vogue is being formed on HBCU campuses,” stated Anthony Abernathy, Senior Director of Model Communications for adidas Originals and adidas Basketball. “By bringing From Campus to the Runway to ATLFW, we’re giving daring, numerous voices the visibility they deserve—whereas guaranteeing college students achieve real-world alternatives to show creativity into careers.”
The fellowship will culminate in a curated adidas Originals showcase on Saturday, October 4 at 9 p.m. EST, with fellows’ designs hitting the runway alongside the Spring/Summer time 2026 assortment. Main as much as the present, adidas Originals will host a three-day pop-up expertise starting October 2 at Atlantic Station.
“Atlanta Vogue Week is honored to function the platform the place adidas Originals’ From Campus to the Runway involves life,” stated ATLFW founder Angela Watts. “This partnership is an ideal alignment of creativity, tradition, and commerce—displaying how international manufacturers and vogue weeks can collaborate to form what’s subsequent in vogue.”
Atlanta Vogue Week Schedule
Atlanta Vogue Week will open with a celebration honoring retail powerhouse James Whitner of The Whitaker Group, whose portfolio consists of acclaimed ideas equivalent to A Ma Maniére, Social Standing, APB, and Prosper. Identified for mixing entrepreneurship with activism, Whitner has redefined the intersection of vogue, tradition, and neighborhood influence.
Runway Exhibits will happen all through Vogue Week with anticipated celeb attendees together with Mayor Andre Dickens, Huge Boi, Cee-Lo Inexperienced, Cam Newton, Jess Hilarious, and extra.