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A$AP Rocky’s on cloud 9 this week — after beating a case that would have landed him in jail, he’s landed an enviable trend gig.
Sun shades model Ray-Ban has appointed Rocky as its first-ever inventive director. In accordance with Billboard, the function will encompass him “guiding inventive tasks, redesigning retail areas, and offering a definite imaginative and prescient to the model’s picture and design going ahead.”
The announcement comes three days after Rocky was discovered not responsible in a felony assault trial the place he was accused of capturing former good friend and crewmate Terell Ephron, also called A$AP Relli. NPR reported that he turned down a plea deal to serve six months, with him and his attorneys claiming that Rocky fired blanks from a faux gun that he carried for safety. Courtroom reporter Meghann Cuniff mentioned in an interview with CBS Chicago that whereas jurors did imagine {that a} crime was dedicated, that that they had an issue with the “chain of proof.”
When the decision was learn, Rocky ran and leaped into the arms of Rihanna, his pop star fashionista spouse and the mom of his two kids.
Whereas Rocky’s case may have definitely jeopardized his freedom, it appears to not have impacted his star energy in any respect. The Los Angeles County District Legal professional’s Workplace filed expenses in opposition to him within the fall of 2022, however he continued to land massive strikes since then. Rocky was introduced as a co-chair for the 2025 Met Gala, he stars alongside Denzel Washington within the upcoming Spike Lee movie Highest 2 Lowest, and he was chosen as a headlining act within the upcoming Rolling Loud pageant in California. His presence within the trend business is arguably as robust because it’s ever been, and he’s increase momentum musically after a 2024 that included solo singles and visitor appearances alongside J. Cole, Denzel Curry, and Free Nationals.
The Ray-Ban announcement was doubtless one thing that was being labored on earlier than the case went to trial, however they’re simply one among a number of companions that apparently had religion that Rocky would make it out the opposite facet.
Rocky’s first venture as Ray-Ban’s inventive director shall be dealing with the discharge of the Blacked Out Assortment, which redesigns the corporate’s core Mega Icons sun shades with “gold-plated particulars and ultra-black lenses,” in accordance with Billboard.
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