February 24, 2025
‘I’m excited to be a part of the robust heritage and develop the following chapter for an iconic model like Ray-Ban.’
After being discovered not responsible in a latest trial, A$AP Rocky has simply been named Ray-Ban’s first inventive director.
EssilorLuxottica reveals that the hip-hop fashionista will lead the path for the Ray-Ban model going ahead. The primary assortment beneath the path of A$AP Rocky would be the ‘Blacked Out Assortment,’ which can debut in April 2025.
“Introducing vogue innovator and entrepreneur @asaprocky as the primary Artistic Director for @rayban. Identified for his trendsetting affect in each the music and vogue industries, Rocky will carry his distinctive imaginative and prescient to #RayBanStudios, guiding inventive initiatives and shaping the way forward for the model’s picture & design.
#WeAreEssilorLuxottica”
Included in Rocky’s duties, he can be directing promoting and promotional campaigns and redesigning Ray-Ban shops whereas incorporating music, vogue, and the humanities.
In a written assertion to The Hollywood Reporter, the recording artist stated, “I’ve at all times admired Ray-Ban’s capacity to remain true to its roots whereas always evolving. I’m excited to be a part of the robust heritage and develop the following chapter for an iconic model like Ray-Ban.”
Rocky will quickly launch his fourth studio album, ‘Don’t Be Dumb.’ The model is trying ahead to Rocky’s new inventive journey for Ray-Ban Studios, the platform launched in 2016 to have a good time music’s energy and brave artists’ tales.
“For almost 80 years, the model has been on the faces of essentially the most iconic musicians, artists, actors, and heroes — shaping and re-shaping the established order, main cultural revolutions of all of the occasions,” stated Del Vecchio. “At present, we welcome A$AP Rocky into our household; he’s a visionary artist and creator. His capacity to push the boundaries of the varied worlds he explores aligns with the Ray-Ban DNA. We reinforce the model’s values of innovation, pioneering spirit, and braveness.”
A Los Angeles jury discovered A$AP Rocky not responsible of two felony counts of assault with a semiautomatic firearm. Rocky beat the fees after his former pal, A$AP Relli, alleged that he shot at him throughout a heated dialogue on Nov. 6, 2021. Rocky’s lawyer argued that Rocky did hearth the photographs, however it was from a prop gun. A$AP Mob member A$AP Twelvyy testified to that time.
RELATED CONTENT: Saks Warns Suppliers Of Cost Delays Amid Luxurious Retail Challenges