Could 16, 2025
Beyoncé x Levi Denims is dropping a brand new line of Graphic Tees.
Beyoncé is continuous her collaboration with Levi’s. The singer and clothes put on firm are providing a limited-edition assortment of graphic tees.
The graphic tee launch marks the primary product launched from their ongoing “REIIMAGINE” marketing campaign. The collaboration reimagines Levi’s iconic batwing emblem by incorporating a double “ii.” Levi’s inclusion of the “ii” is a artistic nod to Beyoncé’s monitor Levii’s Denims from her Grammy-winning album Cowboy Carter. The branding fashion pays homage to the track and pairs it with the basic Levi’s aesthetic with Beyoncé’s private aptitude.
The gathering options 4 distinct tees, the Graphic Important Sporty Ringer Tee and the Traditional Graphic T-Shirt, every out there in black and white or white and crimson colorways. The Beyoncé X Levi graphic tee collaboration was introduced on the corporate’s Instagram account.
In a artistic twist, the corporate posted animated promotional photos of the singer carrying the upcoming merchandise. Together with Cowboy Carter herself, a various picture of individuals in a western setting are additionally rocking their Levi’s and graphic tees.
These designs mix timeless silhouettes with up to date parts, reflecting Levi’s heritage and Beyoncé’s affect. The tees can be found for buy on Beyoncé’s official web site, with a wider launch on Levi.com, the Levi’s app, and choose Levi’s shops. Levi’s Crimson Tab loyalty program members acquired early entry to the gathering on Could 15. The discharge is extensively out there on Could 16.
This collaboration is a part of the broader REIIMAGINE marketing campaign. The primary part featured Queen Bey in a collection of reimagined variations of basic Levi’s ads.
The visuals are a nod to the previous and acknowledge the longer term–a future the place Black girls signify for nation music tradition. Beyoncé’s involvement has considerably boosted Levi’s cultural relevance and gross sales, with the partnership contributing to a notable improve in retailer visits and on-line engagement.
Levi’s Chief Govt Michelle Gass spoke concerning the longevity of the model and the nod from Beyoncé in Levii Denims.
“Denim is having a second and the Levi’s model is having a strong second all over the world,” she stated. “You see head-to-toe denim in every single place all over the world. Western is absolutely trending in trend and in music, Gass informed MarketWatch.
“I don’t assume there’s any higher proof or proof level than having somebody like Beyoncé, who’s a tradition shaper, to truly title a track after us. So we’re tremendous pleased with that.”
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