Malia Obama is stepping additional into her director bag, and we’re so right here for it! Contemporary off her Sundance directorial debut, Malia is again behind the digital camera, bringing some star energy along with her.
The eldest daughter of Michelle and President Barack Obama has teamed up with WNBA famous person A’ja Wilson for a brand new venture. A’ja is launching a brand new signature shoe with Nike – the A’One – and Malia is bringing the footwear to life in a vibrant new advert marketing campaign.
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Malia Obama Directs A New Nike Advert That includes A’ja Wilson
With these two powerhouses collectively, we’re not stunned the marketing campaign’s adverts are dripping in Black Woman Magic. It options A’ja alongside a younger Black lady educating her a rhythmic handclap sport to a catchy remix of the traditional playground chant. Sure, we’re speaking about “Miss Mary Mack.”
The little lady within the advert has no drawback correcting A’ja, who messes up often.
The playful lyrics – “A’ja Wilson’s on high, high, high” – have a good time the athlete’s unimaginable achievements as a WNBA champion and Olympic gold medalist, all whereas exhibiting off the trendy pink kicks that offered out nearly instantly after dropping.
Malia’s second video is a well timed tribute to HBCU tradition, cheer teams, and faculty spirit.
It opens with attention-grabbing pictures of braids and beads that spell out A’ja’s title as two Black women clap and sing. The cinematography can be pop-culture-like and surprisingly acquainted. Elements of the advert, Malia’s second creation, nod to Beyoncé’s “Formation” music video. WNBA participant and famous person coach Daybreak Staley additionally makes an look.
Speak concerning the tradition, affect, and brilliance of Black women in every single place.
We’re Giving Malia (And A’ja) Flowers For Celebrating Black Girls
Whereas followers of Malia and A’ja love the Nike marketing campaign, there was some controversy. Filmmaker Natalie Jasmine Harris identified similarities between Malia’s Nike advert and her personal Sundance brief, “Grace.” Natalie famous hanging visible and thematic parallels, elevating significant conversations about inventive inspiration and recognition inside the movie business.
Neither Malia nor A’ja has commented on the allegations.
Regardless of this dialogue, Malia deserves her flowers for amplifying Black ladies’s tales and persevering with to carve out her path within the arts. Collaborations like these between Malia and A’ja spotlight the fantastic thing about sisterhood and solidarity, reminding us that when Black ladies uplift one another, the world takes discover.
Malia Obama Brings Black Woman Magic To Nike’s Latest Advert That includes A’ja Wilson
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