Gran Centenario, based in 1857 by Lazaro Gallardo, thought-about to be the primary Tequila Grasp Distiller ever, is now one of many main manufacturers on the earth. On the high of the month, Gran Centenario launched its new, yearlong “Don’t Be A Gringo,” which goals to assist educate others about Mexico’s wealthy heritage and transfer away from longheld stereotypes.
Crafted within the Highlands of Jalisco state in Mexico, Gran Centenario affords 5 expressions of its award-winning tequila: Plata, Reposado, Anejo, Cristalino, Leyenda, and Gallardo. For the model’s “Don’t Be A Gringo” marketing campaign, pop-up occasions in Chicago New York was just lately hailed that includes the Rápido Gringo Check geared toward serving to others “Ungringo their Cinco” by testing them on Mexcican information, pronunciation of Spanish phrases, and extra.
With Cinco de Mayo upon us, bars throughout the US will probably be united in revelry, celebrating the Mexican vacation. In Mexico, Cinco de Mayo is a really regional vacation with celebrations occurring in Puebla to have fun the Mexican navy’s victory in 1862 over the French forces. How issues are finished within the States facilities the vacation round celebrating Mexican meals and tradition, though some stereotypical tropes, comparable to sombreros, nonetheless persist.
For individuals who need to take the Rápido Gringo Check, head on over to Gran Centenario’s web site to check your information. After taking the take a look at, that’s, for those who acquire a passing grade, you’ll obtain a code to check out some tequila goodness for your self. The model can be providing a $5 rebate for many who choose up a bottle of Gran Centenario. There are additionally some implausible cocktails to take a look at.
“As México’s #1 tequila and a proud Mexican family-owned model, Gran Centenario is rooted in Mexican tradition. That’s why we’re launching ‘Don’t Be A Gringo’ and alluring everybody to toss out their Gringo tequila and embrace the actual deal,” stated Lander Otegui, EVP of Advertising and Innovation, Proximo Spirits. “This isn’t nearly what’s in your glass – it’s about celebrating the true essence of México. So, seize a glass of Gran Centenario, say adiós to Gringo habits, and have fun the way in which we do in México—with authenticity, pleasure, and naturally, the tequila México drinks!”
Study extra in regards to the “Don’t Be A Gringo” marketing campaign by clicking right here.
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Photograph: Supply: Gran Centenario
Gran Centenario Launches Don’t Be A Gringo Marketing campaign
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