Gucci takes us on a sun-soaked escape in its Gucci Lido 2025 marketing campaign, starring actress Daisy Edgar-Jones. It’s the place the ocean breeze meets smooth silhouettes. The dreamy visuals unfold throughout a Mediterranean sailboat, with photographs by Jim Goldberg capturing moments that really feel half trip diary, half style fantasy.
Gucci Lido 2025 Marketing campaign
Daisy joins David Jonsson and Aliocha Schneider, the place they calm down in straightforward outfits. Swimsuits are layered with striped shirting, GG-printed towels, and breezy cotton coverups. Every body is sprinkled with playful scribbles like “salty sticky bliss” and “misplaced love,” including a nostalgic contact.
Daring eyewear, vibrant silk scarves, and outsized totes in ocean tones spherical out the wardrobe. Signature purses just like the Softbit, GG Marmont, and Bamboo 1947 reappear in summer-ready textures like raffia and crochet.
The Gucci temper is informal but polished. Assume spontaneous dips within the sea, naps within the solar, and golden-hour strolls by the shore. Evenings slip into easy fashion, with white tunics and linen shirts layered with sun-faded equipment.
